Aware Soho’s Fetching Father’s Day

With Father’s Day on the horizon, we’re all thinking about the best way to thank dad for all he’s done for us, and what better way to do that than a new pair of underwear or swimwear that lets him know he’s still stylish. Today were featuring some of Aware Soho’s fetching Father’s Day looks to get you inspired for this June’s prime gift-giving holiday. Among the many things that your father will appreciate about Aware Soho is that they’ve been in the high-fashion men’s underwear game since 2001 as the first underwear company of its kind to be rooted in London. He’ll appreciate that, like London, Aware Soho symbolizes both avant garde and luxury.

The first options for pop is the MATELOT Contour Brief. These briefs will add some pizazz to his underwear selection while still providing him all the comfort and cover of a classic brief. 95% Cotton, with a roomy front pouch and sure to stand up to wash after wash,the MATELOT Contour Brief will give him a firmer sense of himself under office slacks or tennis shorts.

Our next suggestion is the FIT Boxer, shown in navy above. Made for the active man, the FIT Boxer also adds some flair to his underwear drawer with bright stripes and red trim around the legs. This pair will stand up to a week of hiking and camping or feel just right under shorts during an evening of grilling.

When was the last time your father bought a new swimsuit? Well, now’s your chance to get him back to the beach or the pool in Aware Soho’s SAN DIEGO Swimming Trunks. The simple wrapping stripe design will get your dad noticed, while at the same time he”ll appreciate the quality and feel of these 80% Polyamide and 20% Spandex trunks. Help him get out of the house and out in the sun.

Which of Aware Soho’s Fetching Father’s Day looks will you be getting your dad this June? Let us know in the comments below or tweet us @underwearexpert.

For more information on this brand: Aware Soho

Photo credit: Aware Soho

Sponsored by Aware Soho


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