Where to Shop: The Top Ten Fashion Jockstrap Brands


Following the fashion-forward male on his journey into the new millennium has been one radically bumpy, upward spiral. It feels like only days ago, we were first introduced to the term metrosexual by way of Ryan Seacrest, David Beckham and Queer Eye for the Straight Guy.

We are slowly but surely entering a world where manhood and fashion no longer work inversely, as men have begun to seek out properly tailored french cuffs and purposefully untailored, ripped flannel. This also means functionality must compete with design as men expect both from their purchses.

In regards to all styles of undergarments, socks, briefs, boxers and undershirts all fall short to the jock strap as the product with the greatest function-based design. Almost 150 years old, the jock strap was originally developed for bike jockeys, which is also how the first and still prevalent jockstrap company Bike came to be. For almost a century, the jockstrap was meant for athletes, which, by the way, is why the high school clique, “the jocks” exists.

The last decade has seen a new and growing interest in fashion jockstraps as men around the world are starting to choose the jockstrap as their daily underwear of choice. To help you on your quest to find the perfect jockstrap, The Underwear Expert has put together a list of the top ten fashion jockstrap brands. Check out the gallery below and let us know in the comments section below which jock you’d slide into.


Photo Credit: Baskit, C-IN2, Go Softwear, Good Devil, Gregg Homme, Jack Adams, Modus Vivendi, N2N, Nasty Pig, PUMP!, Undies4Men


0 thoughts on “Where to Shop: The Top Ten Fashion Jockstrap Brands

  1. Rich says:

    I’ve been wearing jockstraps for my regular underwear since I was a teenager – way back when. Quite a few of us did. I’m so pleased they are now big time again. I’ve seen a couple of guys wearing them at my local pool – I’m so pleased the younger guys coming up have such a choice.

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