What makes the perfect underwear is a seemingly impossible question, which is why we’ve pushed ourselves to find an answer. Introducing the “I” By Impetus. Finding the right underwear is hard. A frustrating and exhausting experience, requiring so much research, patience, and, unfortunately, sacrifice. So much that if you don’t know what you’re doing, it’s […]
The snow is falling, winds are blowing and there’s a biting chill in the air. Winter is upon us. But here in the Underwear Expert Club, we have just the thing to get you thinking warm thoughts. In today’s style guide, model John Smith is showing off tropically warm undies to heat things up and melt […]
Wether it’s your office Ugly Sweater Party or just a festive gathering, model Matt Ludwinski shows off five pairs of underwear perfectly paired to go with your best seasonal sweaters.