Underwear Hygiene

Procrastinating doing your laundry? It might be time to reconsider. Recent studies have shown that wearing underwear for more than a day will result in a build-up of bacteria that is prone to damaging your health. With 45% of American’s admitting to not changing out their underwear everyday, Underwear Expert surveyed over 3,000 participants with […]

Why is Finding the Perfect Underwear so Hard?

What makes the perfect underwear is a seemingly impossible question, which is why we’ve pushed ourselves to find an answer. Introducing the “I” By Impetus. Finding the right underwear is hard. A frustrating and exhausting experience, requiring so much research, patience, and, unfortunately, sacrifice. So much that if you don’t know what you’re doing, it’s […]