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Jake Joseph’s on a mission.
His story started five years ago, out of a general disappointment with the quality of underwear on the market. After only a few wears, Joseph noticed that the pairs would quickly lose their elasticity. “I wanted to create something better,” he says.
Joseph set out to build luxury underwear that would not wear and tear with time, but rather, get better with washing. He wanted to create designs that were ultra comfortable, classic, and built to last—plain and simple.
Well, that he did. Men’s Health called Jake Joseph the “best pair for travel” and they were deemed “brief of the year” by Guys’ Underwear Blog.
Now, Joseph is looking to make his collection of briefs, trunks, boxer briefs, and trouser boxers more affordable for everyone with the launch of his very own Kickstarter campaign. He’s also planning on introducing a brand new line: ZenSho.
This collection, lined with a silicone film inside, promises to never bunch. It forms to your body for a perfect fit and provides all day breathability—modern, ultra soft underwear you forget is even there. The name itself, ZenSho, is derived from a Sumo wrestling term: “The act of winning a tournament and not losing a single bout.” It’s underwear you can take from work to the gym; and, it’s clearly underwear that is as resilient as its name suggests.
Joseph’s Kickstarter may modestly be titled “Underwear that never loses its elasticity,” but his real mission statement seems to be a whole lot more than that. The best underwear on the planet? Sign us up!
What do you think of the new ZenSho collection? Let us know by commenting below or tweeting @underwearexpert.
For more information on this brand: Jake Joseph