Asset Hole Serum

The Asset Hole Serum is a dermatologist-approved daily serum formulated specifically for the perianal area — the skin around and on the anus. Applied externally, it hydrates, soothes irritation, strengthens the skin barrier, and improves texture and radiance through a 5-ceramide complex and 6 botanical extracts including Gotu Kola, Turmeric, and Licorice Root.

Hole Serum is for anyone experiencing perianal irritation, dryness, discomfort, or sensitivity — including those recovering from colonoscopies, anal surgery, waxing, or hair removal, as well as people who engage in anal play. It is also ideal for daily perianal maintenance and skin radiance for all skin types.

Apply a small amount of Hole Serum to clean, dry perianal skin externally. Gently massage until fully absorbed. Use daily as part of your skincare routine, morning or night. For external use only. Perform a patch test before first use if you have very sensitive skin.

Hole Serum features a 5-ceramide complex (NP, AP, AS, NG, EOP) that mirrors the skin's natural barrier lipids. Key botanicals include Centella Asiatica (Gotu Kola) for healing, Curcuma Longa (Turmeric) for brightening, Glycyrrhiza Glabra (Licorice Root) for anti-redness, Bisabolol for calming, and Allantoin for soothing. The base includes Shea Butter, Jojoba Oil, Coconut Oil, and Panthenol.

Yes. Asset Hole Serum is specifically formulated for daily perianal use. It is gentle, pH balanced, non-greasy, and dermatologist-approved. The formula was developed over 2+ years with a renowned dermatologist and more than 80 tested versions. For external use only. Consult your doctor if you are pregnant, nursing, or have a skin condition.

Asset collaborated with a renowned dermatologist and multiple cosmetic chemists for more than two years and tested over 80 formula versions before arriving at the perfected Hole Serum. The result is a highly refined, dermatologist-approved formula purpose-built for one of the most underserved areas of personal skincare.