Category Archives: Style Guide

Why is Finding the Perfect Underwear so Hard?

What makes the perfect underwear is a seemingly impossible question, which is why we’ve pushed ourselves to find an answer. Introducing the “I” By Impetus. Finding the right underwear is hard. A frustrating and exhausting experience, requiring so much research, patience, and, unfortunately, sacrifice. So much that if you don’t know what you’re doing, it’s […]