David Beckham: Emporio Armani (then), H&M (now)

With all the hoopla surrounding David Beckham’s Bodyware line for H&M and the excitement leading up to his Super Bowl commercial, it’s easy to forget that David Beckham is no stranger at all to the underwear industry. Beckham and his wife, Victoria Beckham (Posh Spice) have modeled in a number of successful underwear campaigns for Emporio Armani.

Alas, today’s the day that David Beckham Bodyware for H&M officially launches; we’re looking forward to seeing if the line lives up to the hype; and, in celebration of the first collaboration between David Beckham and H&M, The Underwear Expert takes a look back at Beckham’s past forays into the underwear industry. Below are images from the four campaigns Beckham starred in (Spring / Summer 2008, Fall / Winter 2008 – 2009, Spring / Summer 2009, and Fall / Winter 2009 – 2010); all campaigns shot by Mert Alas & Marcus Piggott.

David Beckham for Emporio Armani: Spring / Summer 2008
Copyright Emporio Armani

David Beckham for Emporio Armani: Fall / Winter 2008, 2009
Copyright Emporio Armani 

David & Victoria Beckham for Emporio Armani: Spring / Summer 2009
Copyright Emporio Armani 



David & Victoria Beckham for Emporio Armani Fall / Winter 2009, 10
Copyright Emporio Armani


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