At Underwear Expert, we’ve always believed that confidence begins with what you wear closest to your skin. “We’re thrilled to partner with Pridefit, a brand that shares our commitment to body positivity, self-care, and empowering people to feel good in their own skin—inside and out.” - Michael Kleinmann, CEO, Underwear Expert
Pridefit creates inclusive, accessible workouts that celebrate every body, no matter where you are on your fitness journey. Their focus on building confidence and community perfectly complements our mission: helping people feel strong, comfortable, and confident in their underwear through our Underwear Club subscription. With handpicked styles tailored to your unique fit and preferences, we make it easy to upgrade your top drawer and feel your best from the first layer up.
This partnership felt like a natural fit. Both of our communities value individuality, self-expression, and wellness as a lifestyle—not just a goal. And when you feel great in your underwear, it affects how you move, how you train, and how you carry yourself throughout the day. Whether you’re powering through a Pridefit workout or unwinding at home, the right underwear helps you show up for yourself with comfort and confidence. “We’re here to help you build sustainable, life-long habits. We want you to be proud of your body throughout the process, not just at the finish line, and we’re excited to partner with Underwear Expert so you feel confident walking into the gym in a base layer you love. ” - Sam Leicht, CEO, Pridefit
Fitness and underwear might not seem like the most obvious pair—but to us, they’re totally connected. Your underwear sets the tone for your day, and movement is one of the most powerful ways to care for your body. Together, we’re creating content that brings out the best of both worlds.
Stay tuned for exclusive workouts, style tips, and empowering moments that celebrate confidence from the first rep to the final layer.
