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Cover Male has released a sneak peek video of their new brand. Shot, directed and edited by Tarek Al- Halabi, the short video showcases model Justin Griffin from Elite Miami wearing a pair of Cover Male’s black trunks. Giving us a preview more of the marketing for the new brand than the underwear itself, the video creates an almost dreamlike, meditative experience.
We spoke with Al- Halabi, who is also the designer, a few weeks back. By “observing the life of the every-day male,” he told us, Cover Male hopes to accomplish “a perfect understanding of the male body.”