After you lift enough of the same weight, you increase resistance. So it’s a good thing that PUMP! has just upped their boxer game with four new colors.Read More
Guys who prefer briefs more than other underwear styles usually do so because of the cut. Briefs give your legs space to move and your skin room to breath.
For fun and fairy tales we’ve re-imagined Little Red Riding Hood to fit a saucy sexy New York City. You’ll never see the Grimm tale the same way again.
Fall is almost here, and that means it’s time to change up your underwear. Orange underwear is great thing for Fall. The color is effortlessly surprising.
Remember when reading was entertainment? Come along on the first of our Fairy Tales. We reveal the true story the Brothers Grimm didn’t want you to know.
Who needs bottled gas in tubes? These neon looks have the eye-catching color of every good window sign ever. Don’t be afraid to let a little color show.
More About Pump Underwear
Founded in 2009 with brand headquarters in Montreal, Canada, Pump Underwear combines a sense of sport with fun fashion trends and daring ideas. Being one of the first to implement splatter and graffiti style painting on their underwear, Pump loves to keep their demographic open, hoping to appeal to all audiences with their underwear. Though never acknowledging one specific demographic over another, Pump Underwear collections generally display a look revolving around youth, fitness and sport.
Pump Underwear is made in boxer brief, brief and jockstrap styles but the brand’s designs and stylistic decisions are in no way limited. With color choices usually revolving around striking reds with contrasting whites and popping blacks, Pump Underwear stands out amongst the crowd. Their prominent use of bold, eye-catching color contrasts sets them apart from other, more generic, underwear designs and styles.
The Pump Underwear brand defies limits, not only in its design, color choice and look but also in its use of fabric. Pump prides itself on choosing fabric carefully, and often has custom fabric made for their underwear, specifically. Being a somewhat sporty brand, Pump believes their underwear should “feel natural and comfortable yet also be durable and of the highest quality.” Pump is well known for such innovative and comfortable fabric choices, often utilizing soft, yet durable and long lasting mesh.
As shown as a common theme in the brand’s photo shoots with boxing matches and other sport-themed scenarios, Pump Underwear creates a trendy athletic underwear all its own. You don’t have to be an athlete to feel like one in Pump Underwear.