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Giving gifts during the holidays can be joyful but also stressful. Ensure you get the perfect gift with PUMP! Gift cards, they’re always the right size.Read More
What to look stylish while also masculine and athletic? Or looking to stand out for all the right reasons at the gym? We all want to look great while we sweat. Introducing the latest from Pump! Be inspired by the classic sports jerseys aesthetic with a sexy twist in the Pump! True Blue collection featuring micro […]Read More
There are your jocks, and then there are your fashion jocks. Today’s jockstraps aren’t so much athletic as they are sexy. Shawn Alexander models 9 pairs.
by Eric Ramirez Croota, Doreanse, JM, Jockstraps, Junk Underjeans, Male Power, N2N, Nasty Pig, Pump, Richard Hunter, Underwear TrendsRead More
More About Pump Underwear
Founded in 2009 with brand headquarters in Montreal, Canada, Pump Underwear combines a sense of sport with fun fashion trends and daring ideas. Being one of the first to implement splatter and graffiti style painting on their underwear, Pump loves to keep their demographic open, hoping to appeal to all audiences with their underwear. Though never acknowledging one specific demographic over another, Pump Underwear collections generally display a look revolving around youth, fitness and sport.
Pump Underwear is made in boxer brief, brief and jockstrap styles but the brand’s designs and stylistic decisions are in no way limited. With color choices usually revolving around striking reds with contrasting whites and popping blacks, Pump Underwear stands out amongst the crowd. Their prominent use of bold, eye-catching color contrasts sets them apart from other, more generic, underwear designs and styles.
The Pump Underwear brand defies limits, not only in its design, color choice and look but also in its use of fabric. Pump prides itself on choosing fabric carefully, and often has custom fabric made for their underwear, specifically. Being a somewhat sporty brand, Pump believes their underwear should “feel natural and comfortable yet also be durable and of the highest quality.” Pump is well known for such innovative and comfortable fabric choices, often utilizing soft, yet durable and long lasting mesh.
As shown as a common theme in the brand’s photo shoots with boxing matches and other sport-themed scenarios, Pump Underwear creates a trendy athletic underwear all its own. You don’t have to be an athlete to feel like one in Pump Underwear.