PUMP! is known for their sporty styles that are comfortable and sexy. The PUMP! Sonic Collection is available in four styles leaving you with hot options!Read More
This week was a very busy one in men’s underwear! We had fourteen new arrivals alone! Check out this Week In Men’s Underwear: May 10th, 2015 if you dare!
You’ve seen its Beach Hood Tank, but have you seen the underwear in the PUMP! Shock Wave Line? They sport the same electric blue and neon green contrasts.Read More
Part 1 of The Underwear Expert’s latest Jerrad Matthew exclusive is all about briefs and jockstraps with wide waistbands. Alec Leddy returns for the shoot.
More About Pump Underwear
Founded in 2009 with brand headquarters in Montreal, Canada, Pump Underwear combines a sense of sport with fun fashion trends and daring ideas. Being one of the first to implement splatter and graffiti style painting on their underwear, Pump loves to keep their demographic open, hoping to appeal to all audiences with their underwear. Though never acknowledging one specific demographic over another, Pump Underwear collections generally display a look revolving around youth, fitness and sport.
Pump Underwear is made in boxer brief, brief and jockstrap styles but the brand’s designs and stylistic decisions are in no way limited. With color choices usually revolving around striking reds with contrasting whites and popping blacks, Pump Underwear stands out amongst the crowd. Their prominent use of bold, eye-catching color contrasts sets them apart from other, more generic, underwear designs and styles.
The Pump Underwear brand defies limits, not only in its design, color choice and look but also in its use of fabric. Pump prides itself on choosing fabric carefully, and often has custom fabric made for their underwear, specifically. Being a somewhat sporty brand, Pump believes their underwear should “feel natural and comfortable yet also be durable and of the highest quality.” Pump is well known for such innovative and comfortable fabric choices, often utilizing soft, yet durable and long lasting mesh.
As shown as a common theme in the brand’s photo shoots with boxing matches and other sport-themed scenarios, Pump Underwear creates a trendy athletic underwear all its own. You don’t have to be an athlete to feel like one in Pump Underwear.