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The signs of our continental spring thaw are here, and that means a summer of outdoor activity and, maybe more importantly, less clothing awaits. If you’re planning a longer excursion that includes camping during the more temperate months, you probably know that packing light will be key to your success. Fittingly, we recently received this […]Read More
PUMP! is an underwear brand for men who keep their bodies and their style in peak condition. Guys who wear PUMP! know fitness isn’t just a part of your day, it’s a way of life – and that same mentality carries over into their underwear. PUMP! is all about blending stylish color blocking with sporty […]Read More
PUMP! underwear is always consistent in supplying us with super stylish and functional underwear collections. It’s their highly innovative and uniquely designed items that makes them one of our favorite go-to brands. The first thing that always wins us over is their wide selection of bright and bold color choices. Each collection always features bright, […]Read More
More About Pump Underwear
Founded in 2009 with brand headquarters in Montreal, Canada, Pump Underwear combines a sense of sport with fun fashion trends and daring ideas. Being one of the first to implement splatter and graffiti style painting on their underwear, Pump loves to keep their demographic open, hoping to appeal to all audiences with their underwear. Though never acknowledging one specific demographic over another, Pump Underwear collections generally display a look revolving around youth, fitness and sport.
Pump Underwear is made in boxer brief, brief and jockstrap styles but the brand’s designs and stylistic decisions are in no way limited. With color choices usually revolving around striking reds with contrasting whites and popping blacks, Pump Underwear stands out amongst the crowd. Their prominent use of bold, eye-catching color contrasts sets them apart from other, more generic, underwear designs and styles.
The Pump Underwear brand defies limits, not only in its design, color choice and look but also in its use of fabric. Pump prides itself on choosing fabric carefully, and often has custom fabric made for their underwear, specifically. Being a somewhat sporty brand, Pump believes their underwear should “feel natural and comfortable yet also be durable and of the highest quality.” Pump is well known for such innovative and comfortable fabric choices, often utilizing soft, yet durable and long lasting mesh.
As shown as a common theme in the brand’s photo shoots with boxing matches and other sport-themed scenarios, Pump Underwear creates a trendy athletic underwear all its own. You don’t have to be an athlete to feel like one in Pump Underwear.