Part 1 of The Underwear Expert’s latest Jerrad Matthew exclusive is all about briefs and jockstraps with wide waistbands. Alec Leddy returns for the shoot.Read More
Neon underwear may not be every man’s idea of fun and sexy underwear, but that’s what the bright, saturated colors boil down to – sexy fun, and with energy.
The PUMP! Frost line could be the brand’s most gently styled design to-date. They use a mellow color contrast that’s a little wintery yet bright for summer.Read More
If you have plans for Valentine’s Day 2015, you should think about what underwear you’ll wear. There are pairs for every man, and every kind of valentine.
If Marty Mcfly had been wearing boxers or jocks from The PUMP! Neon Fuel Collection, he would’ve had no problem getting the power to go back to the future!Read More
Hat Day is happening Jan. 15. The Underwear Expert looks forward to Hat Day every year… Not really, but these underwear brand hats are reason to start.
More About Pump Underwear
Founded in 2009 with brand headquarters in Montreal, Canada, Pump Underwear combines a sense of sport with fun fashion trends and daring ideas. Being one of the first to implement splatter and graffiti style painting on their underwear, Pump loves to keep their demographic open, hoping to appeal to all audiences with their underwear. Though never acknowledging one specific demographic over another, Pump Underwear collections generally display a look revolving around youth, fitness and sport.
Pump Underwear is made in boxer brief, brief and jockstrap styles but the brand’s designs and stylistic decisions are in no way limited. With color choices usually revolving around striking reds with contrasting whites and popping blacks, Pump Underwear stands out amongst the crowd. Their prominent use of bold, eye-catching color contrasts sets them apart from other, more generic, underwear designs and styles.
The Pump Underwear brand defies limits, not only in its design, color choice and look but also in its use of fabric. Pump prides itself on choosing fabric carefully, and often has custom fabric made for their underwear, specifically. Being a somewhat sporty brand, Pump believes their underwear should “feel natural and comfortable yet also be durable and of the highest quality.” Pump is well known for such innovative and comfortable fabric choices, often utilizing soft, yet durable and long lasting mesh.
As shown as a common theme in the brand’s photo shoots with boxing matches and other sport-themed scenarios, Pump Underwear creates a trendy athletic underwear all its own. You don’t have to be an athlete to feel like one in Pump Underwear.