The White Briefs is a leisurewear company that you may never have heard of. Keep reading, though, and you’ll gain a heightened perspective on the possibilities in underwear design-perhaps never looking at that pair of poorly made and awkward briefs in the corner the same way again.
According to a new study published in the May 2012 issue of Physchological Science, men and women in sexy underwear ads are processed astonishingly differently by the human brain. The brain processes women in underwear as objects, and men in underwear as people.
The Gemini astrological sign is associated with the transition from Spring to Summer; fitting then that Rufskin launched their newest Gemini bikini collection halfway between the two seasons.
PACT underwear is a cross between “Kickstarter and Tom’s,” and they’re changing the men’s underwear industry one pair of underwear at a time.
The Underwear Expert was offered exclusive behind the scenes access to the C-in2 Grip photo shoot. The model: Daniel Garofali, the photographer: Rick Day, the setting: a gymnast’s private, hazy lair. What more could you ask for?
Nasty Pig, a masculine sportswear line with an unabashed fetish edge to it, is in its 18th year of existence. That means the high school boys who sometimes come into their retail store on 19th street in New York City might be younger than the brand itself. Quite an achievement, then, for this unique brand to have stayed true to itself for so long.
Sly Underwear offered The Underwear Expert an exclusive behind the scenes look at the photoshoot for their new collections, shot on the sunny beaches of Australia. If these picks don’t get you ready for summer, we don’t know what will. Take a look at the pics, and stay tuned for more details on Sly’s upcoming ranges you won’t want to [...]
![Martin Pichler “Défile[s]” Diesel](http://www.underwearexpert.com/wp-content/themes/magazinum/functions/theme/thumb.php?src=http://www.underwearexpert.com/wp-content/uploads/2012/05/3.png&w=145&h=145&zc=1&a=c)
Luxury underwear retailer Hanro of Switzerland is set to open its first U.S. store in Manhattan’s blossoming Meatpacking District this fall, according to WWD.
According to a new study published in the May 2012 issue of Physchological Science, men and women in sexy underwear ads are processed astonishingly differently by the human brain. The brain processes women in underwear as objects, and men in underwear as people.
The White Briefs is a leisurewear company that you may never have heard of. Keep reading, though, and you’ll gain a heightened perspective on the possibilities in underwear design-perhaps never looking at that pair of poorly made and awkward briefs in the corner the same way again.
Great choice for a casual, fun and comfortable pair of underwear. And, with PACT’s dedication to non-profits and causes around the world, you get to feel equally as good buying them as you do slipping them on.
Every once in a thousand years, a photo of a seductively lit, chiseled soccer player from Portugal will stop you in your tracks rendering you speechless and still. So it was for The Underwear Expert when we stumbled upon these iconic photos of Cristiano Ronaldo in Emporio Armani from 2010.
Brief Debrief, wherein The Underwear Expert ventures out to ask random guys to pull down their pants. Amazingly, some do! This week we Debrief Matteo from Manhattan, New York.
When The Underwear Expert visited the Magic convention in Las Vegas this February, we met up with C-In2 head honcho Greg Sovell, who brought us up to speed on C-In2′s awesome new Grip line.
Follow us on Twitter
Subscribe to RSS