Naked launches a new variety of colored V-Neck T-shirts made from a soft-to-the-touch Pima cotton creating an ideal lightweight attire. Available now, the Naked Colored V-Neck T-shirt comes in 10 color choices.

Naked, a Vancouver-based underwear brand, introduces its first pima Cotton collection. This incredibly lightweight and soft fabric continues Naked’s mission of helping you feel, (you guessed it), naked.

Dave from California has a problem with his underwear being visible under his suit pants. What’s a boy to do? Find out in this edition of Ask the Expert.

Wish your underwear could be so well fitting, light weight and ultra-comfortable that it would seem you weren’t wearing anything at all? Wish no longer, friends, your barely there underwear dreams are about to come true.

Naked will move their headquarters to California by the end of the year, joining other California-based brands Andrew Christian, Jack Adams and Timoteo.

We’ve reached out to some of our favorite men’s underwear brands and asked them what their best bets are for Father’s looking to break out of their boring underwear: take a look! Who knows, maybe you’ll find something for yourself!

Naked, a Vancouver-based underwear brand known for its commitment to charity and high-quality, eco-friendly materials, is introducing new colors into its lineup. Their boxer brief, trunk and brief will gain options in red, royal blue, charcoal, nude and turquoise; the new colors should start delivering around June 7th.

Joel Primus is the rare entrepreneur with a good heart — not only did he found an underwear company in part to provide an unparalleled fabric softness inspired by underwear he found while on a trip to Peru, but his company partners with local nonprofits to fund their good works. In an exclusive interview with The Underwear Expert, he bares all.

Don’t look now, Australia, but you might have a competitor as a men’s underwear hotspot. Vancouver, BC, is starting to grow a whole clutch of fascinating new brands — and it’s not exactly clear why. The air? The mountains? The robust city planning? The decriminalized drugs? In any case, we’ve compiled and spoken with a handful of the Vancouverite brands for you – take a look!