Naked Gets Colorful

Naked, a Vancouver-based underwear brand known for its commitment to charity and high-quality, eco-friendly materials, is introducing new colors into its lineup. Their boxer brief, trunk and brief will gain options in red, royal blue, charcoal, nude and turquoise; the new colors should start delivering around June 7th.

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Man Behind The Brand: Joel Primus Talks Naked

Joel Primus is the rare entrepreneur with a good heart — not only did he found an underwear company in part to provide an unparalleled fabric softness inspired by underwear he found while on a trip to Peru, but his company partners with local nonprofits to fund their good works. In an exclusive interview with The Underwear Expert, he bares all.

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Brief Greetings from Vancouver BC

Don’t look now, Australia, but you might have a competitor as a men’s underwear hotspot. Vancouver, BC, is starting to grow a whole clutch of fascinating new brands — and it’s not exactly clear why. The air? The mountains? The robust city planning? The decriminalized drugs? In any case, we’ve compiled and spoken with a handful of the Vancouverite brands for you – take a look!

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More About Naked Underwear

By emphasizing quality and philanthropy, Naked Underwear offers a signature feel. Creator Joel Primus experienced an awakening in 2008 while in Peru when he touched Pima cotton for the first time. This resulted in Primus researching various fabrics and going through several prototypes before finally creating Naked Underwear. Primus spoke of the high level of comfort his brand offers in an interview with The Underwear Expert: “But the best thing about Naked is that you literally feel like you’re wearing nothing at all!”

Naked Underwear offers micromodal fabrics, which are softer than silk. These fabrics are spun in Europe using distilled water from the Italian Alps. This incredibly lightweight and soft fabric continues Naked’s mission of helping you feel, (you guessed it), naked. The brand also recently introduced European cotton fabric for even more choice in comfort. Naked Underwear is also chemical free.

Naked Underwear offers a variety of styles such as briefs, trunks and boxer briefs. The brand presents a variety of cuts in cotton shirts, undershirts and lounge pants. The underwear is designed to offer top quality for everyday use by men of all ages.

Earning several eco-friendly certifications, Naked Underwear is committed to environmentally friendly designs and environmental responsibility. The brand’s fabric factories are a proud partner of Better Cotton initiatives and are BSCI, SEDEX and EKO-TEX 100 certified, meaning no harmful substances are used during production.

In addition its eco-friendly initiatives, the brand is devoted to its philanthropies, which aim to improve the local community and better the educational resources available to youth in underdeveloped areas.