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Love them or hate them, briefs are the definitive cut of men’s underwear. They’re classic, and they’re not going anywhere. This week’s style guide is a tribute to the brief – but not just any brief. The briefs below have something extra going for them. A refined design, an exotic cut. They are “basic” in name alone, and […]Read More
Earth tones are soft colors you’d find in nature – fire, grass, clay. Think rustic shades of red, green, grey, and brown. The colors are also warm and muted which gives them a kind of soothing aesthetic.Read More
You’ve seen our feature with model Cody Callahan and there’s a whole lot more where that came from. Check out this BTS Cody Callahan Video on set in LA!
by Julian Montijo Behind the Scenes, Bluebuck, C-IN2, Jack Adams, Jerrad Matthew, Mack Weldon, Papi, teamm8, Videos, WoodRead More
More About Mack Weldon
Mack Weldon fuses old-school quality and modern-day technology to bring consumers an ultra-premium product. Founded in 2012 by former Silicon Valley computer specialist Brian Berger and fashion designer Michael Isaacman, Mack Weldon offers solutions to common problems associated with men’s underwear.
“The experience of buying underwear—from the pilgrimage to the department store, to the endless sea of ever-changing product—had to be fixed. A tattered mess of underwear and socks, and an ambitious goal to change the status quo, is why we created this brand,” according to the company.
Berger and Isaacman, who had previously worked with brands like Ralph Lauren, Tommy Hilfiger and Rocawear, identified several problems with men’s underwear such as weak elastic bands, uncomfortably placed seams and an overall bad fit. They were also inspired by Weldon, an early 20th century undergarment and sleepwear company that stood for innovation so they embraced the name, flipped it a bit and made it their own.
Seeking to innovate any weaknesses in men’s underwear, the founders of Mack Weldon brought in a team of apparel consultants, formerly of Nike and Adidas and designed a line of men’s basics that promise exceptional comfort, mobility, moisture and odor management.
Each product in the initial range was born from high-tech tweaking of traditional product designs. For example, in Mack Weldon’s underwear, they incorporated soft elastic in the waistbands and legs that don’t squeeze and placed mesh panels–aptly called “cool zones”–in areas of high sweat.
Mack Weldon offers styles that include a trunk, boxer brief, undershirts and t-shirts, both of which are available as crew necks or V-necks. Mack Weldon’s signature fabric is a blend of cotton, lycra and lenzing modal, a natural fiber that’s silky soft to the touch and anti-microbial.