Hugo Boss updates its Boxer BM collection of trunks with colorful stripes. Currently available, the Hugo Boss Boxer BM Trunk collection is now offered in open blue and open pink.

Hugo Boss updates its Innovation 1 BM trunks with bright tones for the upcoming spring season. Currently available, the Hugo Boss Innovation 1 BM Trunk collection ($34) is now offered in light yellow, green and blue.

Hugo Boss updates its Innovation 1 collection of micro modal trunks with two limited edition colors for the upcoming spring season. Now available, the Hugo Boss Innovation 1 micro modal trunk collection is now offered in light green and blue.

In an exclusive photo shoot for The Underwear Expert, Florida models rocked the beach in their underwear. Check out the palm trees, sand and surfer hair!

Hugo Boss releases its new collection of swimwear under the company’s Hugo Boss Black label. Currently available, the Hugo Boss Black Swim range consists of board shorts and swim trunks that feature a tropical inspired design.

Hugo Boss releases its new pair of long johns under the company’s Hugo Boss Black label. Currently available, the Hugo Boss Black Long John Cotton Stretch Innovation features a cozy fabric blend combined with an ultra-contemporary look.

Hugo Boss is known for representing a sophisticated view of men’s underwear, and the grandeur of the Hugo Boss Spring Bodywear campaign shows exactly why.

Here is our roundup of this week’s celebrity underwear sightings, featuring rapper T.I. LeBron James, Rod Stewart and more!

Who’s been sexting pics of himself clad only in his undies? Click to find out, and see what Michael Phelps, Ryan Lochte, Zac Efron, and other celebrities were doing in their underwear this week.

Firemen and lifeguards beware — you’ll have a hard time standing out this summer because as far as we can tell, red is the men’s underwear color of the summer, and with jocks like these, nobody’s gonna want to cover them up.