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Fruit of the Loom launched a new national brand campaign over the weekend titled “Move to Comfort.” The campaign was launch upon an acknowledgment that ease of movement in underwear and casualwear is crucial to comfortRead More
Appal-lin. Some eBay user listed Jeremy Lin’s used underwear for a starting bid of $1,000, claiming to have picked them up in a Harvard dorm. Luckily, eBay stepped in to cancel the auction within hours of its posting but not before news outlets like the Huffington Post and the New York Metro caught wind of […]Read More
More About Fruit of the Loom Underwear
Fruit of the Loom Underwear was founded in 1851 when brothers Benjamin and Robert Knight bought their first mill and started producing cotton cloth and textiles in Warwick, Rhode Island. In 1871, Fruit of the Loom Underwear was registered as an official trademark, making it one of the world’s oldest brands.
Today, more than 160 years later, Fruit of the Loom Underwear is a global underwear brand and one of the largest manufacturers and marketers of men’s and women’s underwear. Fruit of the Loom Mens Underwear offers an unconditional guarantee on all the products it sells. The brand’s name has become synonymous with providing quality, value and style.
Fruit of the Loom Mens Underwear has significant market share for basic apparel. Offered in a variety of multi-packs and colors, Mens Fruit of the Loom Underwear comes in three popular styles. These styles include:
- Boxer Briefs
- Boxer Shorts
- Long Underwear
The brand’s familiar logo of the apple, leaves, green grapes, currants and purple grapes is widely recognizable on all its men’s underwear products. The Fruit of the Loom mens underwear range is made mostly of soft cotton while the Fruit of the Loom Thermal Underwear for Men is made of a cotton and polyester blend. In mens underwear Fruit of the Loom is offered in basic colors such as black, blue, white, grey and red.
In 2012, Fruit of the Loom Underwear unveiled its new national brand campaign titled “Move to Comfort.” Aimed to reach young consumers, the campaign is both inspiring and high-energy and celebrates the joy of movement and a colorful brand personality. The foundation of the “Move to Comfort” campaign is rooted in research that shows consumers value ease of movement, particularly in clothing basics such as underwear.
The company also controls another long-known underwear brand, BVD (Bradley, Voorhees, and Day).