Fruit of the Loom

Did You Really Love The 90′s?

Did You Really Love The 90′s?

We’re going gonna go back in time (but without Huey Lewis) to see if we actually did Love the 90′s? This collection of underwear ads puts us to the test.

Made in the USA: Support Them So They Can Support You

Made in the USA: Support Them So They Can Support You

With these brands you’ll sing: Oh beautiful for spacious skies for underwear made in the USA! And crowned thy goods in briefly goods from boxers to bikinis.

Fruit Of The Loom To Dress The Naked Cowboy

Fruit Of The Loom To Dress The Naked Cowboy

Fruit of the Loom to Dress The Naked Cowboy. Yes you read that right. Looks like our favorite brief wearing cowboy is signed on to help Fruit of the Loom.

#TBT: Vintage Fruit of the Loom Football Party

Today’s Throwback Thursday Ad dates back to 1983. The ad features three men celebrating after what seems to be a football win in Fruit of the Loom undies.

Get The Look: Evan Peters in American Horror Story

Catch American Horror Story last week? Can’t wait for the next episode? We hope recreating an Evan Peters underwear moment will help you with the wait.

#TUXThrowback: Vintage Underwear Prices

Today’s pic for Throwback Thursday takes us back to the 1920s/30s where models were drawn wearing Fruit of the Loom. The other major difference? The prices.

by Christopher Hernandez
October 17, 2013
Fruit of the Loom
10 Ultimate Fathers Day Underwear Brands

10 Ultimate Fathers Day Underwear Brands

We rounded up our picks for Fathers Day underwear brands to cater to Dads of all kinds, from conservative classics to more adventurous styles Dad will love. Read on and get to shopping!

BRIEF DEBRIEF: Vuong

BRIEF DEBRIEF: Vuong

Vuong is an American expat obtaining his master’s degree in London. Speaking of pants, can you guess what Vuong is sporting under his?

Fruit of the Loom Makes a Move

Fruit of the Loom Makes a Move

Fruit of the Loom launched a new national brand campaign over the weekend titled “Move to Comfort.” The campaign was launch upon an acknowledgment that ease of movement in underwear and casualwear is crucial to comfort

by Danny Schmittler
July 31, 2012
Fruit of the Loom, News, Style
BRIEF DEBRIEF: Tim

BRIEF DEBRIEF: Tim

Brief Debrief, wherein The Underwear Expert ventures out to ask random guys to pull down their pants. Amazingly, some do! This week we Debrief a Web Developer from Brooklyn, NY.

BRIEF DEBRIEF: Matteo

BRIEF DEBRIEF: Matteo

Brief Debrief, wherein The Underwear Expert ventures out to ask random guys to pull down their pants. Amazingly, some do! This week we Debrief Matteo from Hoboken, New Jersey.

BRIEF DEBRIEF: Alex

BRIEF DEBRIEF: Alex

Brief Debrief, wherein The Underwear Expert wanders the streets of Manhattan and asks random guys to pull down their pants. Amazingly, some do! This week we Debrief Alex from the Boston.

Jeremy Lin’s Fruit of the Looms Make Headlines

Jeremy Lin’s Fruit of the Looms Make Headlines

Appal-lin.  Some eBay user listed Jeremy Lin’s used underwear for a starting bid of $1,000, claiming to have picked them up in a Harvard dorm. Luckily, eBay stepped in to cancel the auction within hours of its posting but not before news outlets like the Huffington Post and the New York Metro caught wind of the used trunks. The Lin-ning […]

by Danny Schmittler
February 29, 2012
Fruit of the Loom, News, Style

More About Fruit of the Loom Underwear

Fruit of the Loom Underwear was founded in 1851 when brothers Benjamin and Robert Knight bought their first mill and started producing cotton cloth and textiles in Warwick, Rhode Island. In 1871, Fruit of the Loom Underwear was registered as an official trademark, making it one of the world’s oldest brands.

Today, more than 160 years later, Fruit of the Loom Underwear is a global underwear brand and one of the largest manufacturers and marketers of men’s and women’s underwear. Fruit of the Loom Mens Underwear offers an unconditional guarantee on all the products it sells. The brand’s name has become synonymous with providing quality, value and style.

Fruit of the Loom Mens Underwear has significant market share for basic apparel. Offered in a variety of multi-packs and colors, Mens Fruit of the Loom Underwear comes in three popular styles. These styles include:

  • Boxer Briefs
  • Briefs
  • Boxer Shorts
  • Long Underwear

The brand’s familiar logo of the apple, leaves, green grapes, currants and purple grapes is widely recognizable on all its men’s underwear products. The Fruit of the Loom mens underwear range is made mostly of soft cotton while the Fruit of the Loom Thermal Underwear for Men is made of a cotton and polyester blend. In mens underwear Fruit of the Loom is offered in basic colors such as black, blue, white, grey and red.

In 2012, Fruit of the Loom Underwear unveiled its new national brand campaign titled “Move to Comfort.” Aimed to reach young consumers, the campaign is both inspiring and high-energy and celebrates the joy of movement and a colorful brand personality. The foundation of the “Move to Comfort” campaign is rooted in research that shows consumers value ease of movement, particularly in clothing basics such as underwear.

The company also controls another long-known underwear brand, BVD (Bradley, Voorhees, and Day).

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