“Andreas Nill, Mars Mink, Frank Retsch and Friedrich Stoller are the four young men, that start out to let the fresh breeze of the alps through their customers crotches,” says Diego Barberi’s press release. And like clockwork, these Diego Barberi guys are back with more pictures, this time displaying their Edition II line of trunks, in new colors and with even more Alpine designs.
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Even though the fabric has been made for about 50 years and has long since spread to the designer underwear industry, it is still surprising to note how many different brands are adopting the natural, eco-friendly cotton alternative: Modal.
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The brand makes up in charm what it’s missing in the product itself. Its winning branding and clever embroidery ensure that you’ll look fondly on this trunk, even if you won’t remember wearing it.
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Swiss brand Diego Barberi was created, according to the story cooked up by their marketing department, when four young, drunk Swiss men during an après-ski in St. Moritz heard the name of “the well known local top dog,” of that resort town, whose sonorous name compelled them to start an underwear brand.
Read more ›Revolving around the motto “Swiss pride for your joy,” the Diego Barberi brand takes pride in their Switzerland designed and produced underwear. The company was established in 2010, when four guys decided to create a brand named after a man they met in the resort of St. Moritz. Dedicated to creating what they believe is the perfect underwear for themselves, the Diego Barberi brand focuses on capturing “that certain something.”
Striving to make their products noticeably colorful and sporty while still glamorous and sexy, the Diego Barberi brand has innovated the boxer brief in ways that the designers believe best for themselves personally. By staying true to their own needs and wants in their underwear, the brand’s collections feel much more personable and unique in their look and fit, which sets them apart from other bigger and more generic underwear brands. Their signature boxer briefs feature shiny, sexy waistbands with their signature woven into each one. Diego Barberi also uses 95% cotton and 5% lycra for most of their fabrics, as they believe it makes for the smoothest feel and most form complementing fit.
By using cotton, micromodal and lycra combinations, the Diego Barberi underwear brand believes their underwear is even more comfortable than being naked. Though a bold assertion, the Diego Barberi brand’s products have continued to prove itself in Switzerland as well as in it’s efforts to reach out internationally.
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