Croota offers a comprehensive collection of men’s underwear including the usual favorites like briefs, boxer briefs, and trunks. They manufacture something else, however, that not only sets them apart but accounts for half of their overall sales. The brand, launched in 2006, specializes in the Hipster cut, which is more or less a hybrid of both the brief and the trunk. What truly sets this style apart is the combination of the style, sewing and accents which work together to lift and separate your ass[ets].Read more ›
Get Underwear News: Croota, one of Australia’s most dynamic brands (it’s known for their fantastic hipster cut–think half way between a brief and trunk), is about to move some of its operations to the United States, in a response to increased stateside sales. Since it was founded in Sydney, Australia in July 2006 and has continually emphasized its Aussie bent, [...]Read more ›
Since the brand was founded in Sydney, Australia in 2006, Croota has emphasized an Aussie influenced design toward men’s underwear. Croota provides a wide range of colorfully stylish designs and low-rise cuts that make a sexy, bold statement. Offering briefs, boxer briefs, thongs and jockstraps, Croota is well known for its hipster cut—a combination of a brief and trunk.
Because of Croota’s wide product assortment, the brand attempts to offer a style and cut designed to meet everyone’s needs and lifestyle. Croota was originally conceived to offer fashion savvy solutions for men who have grown accustomed to wearing ugly, saggy underwear. Sang Croota, the brand’s creative designer and business director, leads the company’s creative vision.
Based in Huntington Beach, California, where the company opened a warehouse in 2012 to dispatch orders more quickly in the United States, Sang Croota draws much of his design inspirations from the scenery of the beach. Croota Underwear often features Aussie-inspired floral prints or bright colors. Offering consumers additional variety, Croota adds new styles and cuts every three to four months.
For a sexy definition, Croota Underwear gives a low-rise cut showcasing your natural curves. To achieve a body defining fit, Croota uses a cotton blend paired with fabrics such as elastane or polyurethane to provide ideal support and stretch. The brand encourages its consumers to select its products that are half-size bigger if they want to feel snug.
In addition to men’s underwear, Croota provides loungewear, tank tops, head gear and swimwear. The Croota swimwear range is made from a stretch microfiber fabric that offers quick-drying properties and a body-hugging fit.