This Underwear Expert exclusive HardCiderNY underwear shoot is all about casual briefs, but not just any casual brief – briefs with an easy-breezy style.Read More
Project Las Vegas Tradeshow takes you behind the scenes to see whats new in the world of men’s underwear and to meet with over 40 underwear brands.
A black brief is a one-two punch of stylish thinking. Everyone looks good in black, and men look good in briefs – whether that’s their go-to style or not.
Even men who prefer a classic look struggle to find the right pairs of white underwear. Most men opt out of white underwear because it doesn’t stay white.
No matter your ideal purple, there’s a pair of purple underwear missing from your drawer. Jerrad Matthew’s latest exclusive is all about purple underwear.
Part two of The Underwear Expert’s feature focuses on wide waistbands that give boxer briefs and trunks added style. Wide waistbands can be stylish too.
This Underwear Expert shoot by Jerrad Matthew captures model Jared North in 13 different pairs of underwear with stripes. Stripes are a versatile design.
More About Calvin Klein Underwear
Since 1982, Calvin Klein Underwear for men has been a driving force of innovation and style in the men’s underwear industry and this year celebrates its 30th anniversary; in 2011, global sales at retail for Calvin Klein Underwear were more than one billion dollars.
Calvin Klein Underwear has challenged the public perception of men’s underwear with a deluge of iconic advertisements featuring Calvin Klein men’s underwear models like Mark Wahlberg, Kate Moss, and Kellan Lutz. Mark Wahlberg’s famous ads, which also feature a young Kate Moss, show the then-rapper dropping trou, exposing his Calvin Klein boxer briefs. These images, and other Calvin Klein Underwear images like it, have both altered the men’s underwear landscape by shining a focused, A-list spotlight on the men’s underwear industry, and secured the brand’s place as the most popular brand in the world. Calvin Klein Underwear is even one of the preliminary sponsors of Jay-Z’s revamped Barclay’s Center in Brooklyn, New York.
Calvin Klein men’s underwear offerings are plenty; the iconic brand boasts boxers, boxer briefs, briefs and trunks in a variety of styles, colors, and designs.
Bob Mazzoli, Calvin Klein Underwear’s chief creative officer, said in 2012: “We are continually inspired through our ongoing relationship and dialogue with our global consumers, and fully intend to create a future that is just as compelling as our past.”
The brand has opened thousands of boutiques in major cities around the world including Buenos Aires, Cardiff, London, and Mexico City. In 2012, Warnaco, the parent company to Calvin Klein Underwear was acquired by PVH Corp.