Bjorn Borg reintroduces its swimwear collection with new patterns and prints for the spring season. Currently available, the Bjorn Borg swim shorts get infused with bright colors too.

Bjorn Borg unveils its new collection of boxer briefs, which showcase bright colors and fun prints. Currently available, the updated Bjorn Borg boxer briefs feature a clash of different patterns, lines and mutated shapes.

Swedish-underwear brand Bjorn Borg released a short video that shows a man and woman stripping off their clothes and proudly strolling through Stockholm nearly naked.

Renowned underwear brand Björn Borg recently opened another location, and it’s a little more sweet than the rest.

Bjorn Borg updates its 1-pack and 2-pack of boxer briefs with a Japanese-inspired print. Currently available, the Poji boxer briefs are offered in three colors: black, rose red and clematis blue.

Bjorn Borg updates its 1-pack and 2-pack of boxer briefs with a cosmic-inspired print. Currently available, the Invasion boxer briefs are offered in five colors: black iris, dark slate, palace blue, purple wine and black.

Bjorn Borg mens underwear updates its boxer briefs with a Japanese-inspired print, Kuma Toride. Currently available, the boxer briefs are offered in rose red and malibu blue colors.

Bjorn Borg mens underwear updates its 1-pack and 2-pack of boxer briefs with a digital-inspired print, Cyber Garden. Currently available, the boxer briefs are also offered in palace blue, purple wine and black colors.

Bjorn Borg mens underwear updates its 2-pack of boxer briefs with a digital-inspired print, titled Spacecraft Interior. Currently available, the boxer briefs are offered in nautical blue, purple wine and grey monument colors.

Mark M stopped by our offices in Manhattan to slip into some of Björn Borg’s best from this season

Here is our roundup of this week’s celebrity underwear sightings, featuring actors Bradley Cooper and Josh Duhamel, athletes Cristiano Ronaldo, Olympic High Jumper Robbie Grabarz and more!

Robbie Grabarz, a British high jumper, who recently fell short of an Olympic gold medal, models Björn Borg.

In honor of the fairer (and whole hell of a lot fiercer) sex, we’ve collected the hottest photos of men and women in their underwear together from seasons past.

Björn Borg Glow in the Dark Short Shorts, have a lot going on. With a lime green band with raised rubber Björn Borg logo, and with neon print lightbulbs all over the boxer-briefs, this underwear is anything but understated.

The Björn Borg Sunrise Stripe Short Shorts are a solid, reliable, pair of underwear. They’re nice for lounging around in, and will last the test of time. There are a few missteps along the way, but in the end, they’re still a safe bet.