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Björn Borg

Rodrigo Rezende Is A Man Of Mystery

Rodrigo Rezende Is A Man Of Mystery

In this editorial by photographer Troy Wise, model Rodrigo Rezende shows off his body and some hot underwear in three sections sure to grab your attention.

Men’s Underwear Gets A GQ Magazine Moment

Men’s Underwear Gets A GQ Magazine Moment

January 31, 2014
2xist, Björn Borg, News, Papi, Style

Opening this month’s GQ Magazine, The Underwear Expert was so happy to see men’s underwear finally get some recognition from a mass media print outlet.

Holiday Gift Guide: Print Underwear

Holiday Gift Guide: Print Underwear

When executed flawlessly, print underwear can be quite the statement pieces. From Ken Wroy’s New York prints to the pop art of Pull-In, check out the best.

Black Friday Sales Continue to Cyber Monday

Black Friday Sales Continue to Cyber Monday

We have another SALE roundup for you!

[VIDEO] A Very Merry Bjorn Borg Voyeuristmas

[VIDEO] A Very Merry Bjorn Borg Voyeuristmas

What happens when an underwear brand installs cameras in two of their fitting rooms in Stockholm and Amsterdam?

November 29, 2013 Björn Borg, Videos
The Bjorn Borg Get It On Collection Wants You To Get It On

The Bjorn Borg Get It On Collection Wants You To Get It On

MTV and Swedish underwear company, Bjorn Borg urge you to get it on! These two brands have teamed up to together to raise awareness for HIV/AIDS.

Trend Story: Wine Colored Underwear

Trend Story: Wine Colored Underwear

Let the wine flow! The emergence of wine colors on the runway is making a comeback this fall and we’ve seen wine colored underwear flowing from brands.

Fall Into These 10 Fashion Long Johns

Fall Into These 10 Fashion Long Johns

This is the season of fashion long johns. Whether you are preparing for a ski trip or need to keep warm during workouts, these 10 brands have you covered.

The Underwear Expert Monthly Brief Roundup

The Underwear Expert Monthly Brief Roundup

Over the past month, we’ve reported on more than 25 new briefs that have hit the market. Check out the best of the best below for our Monthly Brief Roundup!

Björn Borg Says DA! In Moscow Times

Björn Borg Says DA! In Moscow Times

Swedish fashion brand, Bjorn Borg, has released a controversial ad in The Moscow Times to coincide with the introduction of its new Russian e-commerce site.

September 26, 2013 Björn Borg, News, Style
Björn Borg Model Knows How To Strike a Pose

Björn Borg Model Knows How To Strike a Pose

This Björn Borg model is super pumped about the seasonal solids collection that he’s rocking in this photo shoot.

September 15, 2013 Björn Borg, Model Photos, Models
This Week In Men’s Underwear – September 13 2013

This Week In Men’s Underwear – September 13 2013

The Underwear Expert has compiled together some of the hottest and most unique new releases for the week in men’s underwear – September 13 2013 edition.

Fall Back Into Shape In Björn Borg Sport Collection

Fall Back Into Shape In Björn Borg Sport Collection

Björn Borg Sport collection is newly released and offers five styles that work with any level of activity.

September 8, 2013 Björn Borg, Boxer Briefs, New Arrivals
Warm Up in Björn Borg 2×2 Rib Long Johns

Warm Up in Björn Borg 2×2 Rib Long Johns

Winter is coming and to prepare for it, beloved Swedish apparel company Björn has your junk covered with the Björn Borg 2×2 Rib long john.

Cover Up in Björn Borg Comb Over

Cover Up in Björn Borg Comb Over

The Björn Borg Comb Over print is an eye catcher with its multicolored hues and hair “comb over” print in blue or purple and its silky and satin finish.

More About Bjorn Borg Underwear

If you’re looking for a totally awesome mashup of men’s athletic underwear and incomparable style, Bjorn Borg underwear is the brand for you! Inspired by the success of the tennis player of the same name during the late 1970’s, Bjorn Borg underwear has become one of the most popular men’s designer and athletic underwear in Sweden, and across Europe and internationally as well.

The success of the Bjorn Borg underwear comes hand in hand with the fame of the brand’s entire clothing line, though it’s mostly men’s athletic underwear that’s “proving to be the star of the team.” Bjorn Borg innovates with their underwear, and continues to push the envelope with new products that break away from traditional underwear design. Their designs boast vital improvements in support and comfortability with simple, clever changes, such as slightly more snug and stretchable fabrics, fly-free pouches and less obtrusive waistbands.

As athlete-oriented as the brand may be, Bjorn Borg’s stylish designs and vibrant color palettes also make it a leader in men’s designer underwear. The brand believes there’s something to be said for underwear that can help you get the job done, but especially for underwear that can make you look good doing it! When it comes down to it, Bjorn Borg underwear rocks the men’s fashion and underwear industry with the strength of the backhand swing of the tennis player, Bjorn Borg himself.

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