Aussiebum introduces its new collection of cotton underwear that features a modern day twist on the brand’s classic design of briefs. Currently available, the new Aussiebum Roger brief is made from a soft, breathable cotton fabric that will keep you cool when things are heating up down under.Read more ›
Aussiebum introduces a new collection of sexy jockstraps, thongs and bikini briefs made from a smooth fabric. Currently available, the new Aussiebum Flash jockstrap, thong and bikini brief are now offered in a black body with a variety of contrasting colors to choose from.Read more ›
Aussiebum introduces a new collection of colorful briefs and trunks that feature a comic book style design on the waistband. Currently available, the new Aussiebum Spartacus collection is inspired by the graphic images of the Thracian gladiator who led a major slave uprising against the Roman Republic.Read more ›
Aussiebum introduces a new collection of cotton mesh underwear designed for active men. Currently available, the new Aussiebum Breeze jockstraps and briefs are made from a soft, breathable cotton fabric that will make you feel breezy when things are heating up down under.Read more ›
Aussiebum attempts to bring back the fun look of the ‘70s with its latest underwear collection. Currently available, the Aussiebum Billy series features a variety of briefs that showcase exciting retro prints with throwback color combinations and an ultra comfortable fit.Read more ›
The Aussiebum Bar Up brief evokes the wild spirit of the outback with a wide variety of bright, yarn dyed stripes. The briefs are available in numerous color combinations and feature a matching waistband. This range is made from a pima cotton fabric blend that are incredibly soft.Read more ›
Aussiebum offers a new take on swimwear with the release of its Handle Bar collection. Currently available, the Aussiebum Handle Bar hipster trunk features a futuristic design fused with classic color combinations and an ultra comfortable short-leg hipster style.Read more ›
In celebration of the current summer season in Australia, Aussiebum updates its popular League series of swimwear trunks for 2013. Currently available, the Aussiebum League 2013 collection gets updated each year with new colors and the corresponding number of the new year.Read more ›
& Aussiebum Swimwear
Aussiebum is an Australian men’s swimwear and underwear brand, launched in 2001 by Sean Ashby who started the company when he couldn’t find the style of nylon swimwear he grew up with. All products are manufactured in Australia with the business run completely out of the company’s headquarters in a suburb in Sydney.
Since then, Aussiebum achieved international recognition for several products such as the Aussiebum Wonderjock range, which offers pouch support and enhancement, and the Essence collection, which contains vitamins locked in the fiber that releases through the skin. Joined by co-director Guyon Holland, Ashby created a new market by bringing back the classic speedo style while introducing vibrant designs.
Since starting out with only $20,000 in 2001, Aussiebum has grown to a multi-million dollar global enterprise, manufacturing over 150 different styles of products. The company has doubled in size each year since its founding.
Aussiebum Men’s Underwear offers a wide array of sporting colors, stripes and prints for its popular styles, which include:
- Aussiebum Briefs
- Aussiebum Boxer Briefs
- Aussiebum Jockstraps
- Aussiebum Trunks
- Aussiebum Boxers
Aussiebum Underwear also features a variety of comfortable fabrics such as bamboo, Egyptian cotton, nylon, polyester, cotton, modal and polyamide.
Aussiebum Underwear promotes its products through a distinctly cheeky advertising style. The brand turned heads in Australia with the remaking of the iconic Australian painting, Shearing the Rams, which depicts muscular men shearing sheep in just their underwear. Among gay consumers, Aussiebum models have become well-known for their good looks and chiseled physiques, especially when wearing the Aussiebum jock.
Revolutionizing the men’s swimwear industry, Aussiebum Swimwear offers fun, stylish designs and true artistry to its different styles, which include:
- Aussiebum Swim Shorts
- Aussiebum Surf Shorts
- Aussiebum Trunks
The Aussiebum swim collection features vivid and classic colors and hipster cuts while some ranges offer the Aussiebum Wonderjock pouch enhancement. Each of the Aussiebum swimwear designs is created using advanced graphics technology to produce clean lines and vibrant colors that won’t fade or run.