Marketing in the internet era has changed, and underwear marketing is no different. We look at some of the best strategies around to see what’s on the rise.
See the trailer for the upcoming Andrew Christian Angels Vs Demons video that explores the age old struggle between good and evil. Don’t miss this video!
In swim briefs, we are noticing brands incorporating some underwear trends in their designs this Summer 2014. Check out a list of some of our favorites.
We have had a rather blue week here at The Underwear Expert but don’t let that fool you, it has been one amazing week in men’s underwear – July 23 2014.
Let these sexy underwear videos fill the gaps in your day for a pick me up. This is our list of the 7 best Youtube channels hosted by underwear brands.
What exactly makes a Trophy Boy? Take one look at Andrew Christian model Cory Zwierzynski in this video and the answer should be staring right back at you.
The Andrew Christian Trophy Boy Spider Thong with Show-It Technology is made up of a soft rayon blend. Did the soft rayon fabric help or hinder our review? Find out.
The vintage black Studio Collection is a look that is classic Andrew Christian. Made from a limited edition blended burnout fabric that is semi-transparent.
Summer is just heating up and our favorite brands are getting in the spirit of the season by releasing tons of swimwear! See this week in men’s underwear.
Are you thinking of pledging a frat? Did you ever think of joining one the likes of the one shown in the new Andrew Christian Initiation Uncensored video?
You’ll get big time flex points when you wear the Andrew Christian Cool Flex Collection, featuring briefs, boxers, and one insanely awesome and sexy jock.
Calling all horses, the Andrew Christian Trophy Boy G-String is here for you. With extra room in the pouch and little other fabric this look is hot to trot.
Get the comfort and extra room you want when you put on the Andrew Christian Trophy Boy comfort boxers and briefs, two bright and charismatic looks from AC.
Andrew Christian Trophy Boy Diego Sans models looks from the Andrew Christian Studio collection as well as the Andrew Christian Color Vibe Comfort Jock.
These looks feel like team spirit, and would go great with kits for both world cup finalists. Both Argentina and Germany have some awesome-looking jerseys.
More About Andrew Christian
Based in Los Angeles, California, Andrew Christian underwear was founded in 1997. Led by the brand’s namesake creative director, Andrew Christian, the brand is best known for its devoted fan base, viral video campaigns, innovative pouches and designs and, of course, the ever popular Andrew Christian models.
The brand is perhaps most well known for its anatomically correct Almost Naked range of men’s underwear. The range features a hang-free pouch designed to enhance the profile of the package and maximize comfort.
Other pouches include:
• Andrew Christian Show-It
• Andrew Christian Shock Jock
• Andrew Christian Almost Naked
• Andrew Christian Trophy Boy
• Andrew Christian NanoFit
The California-based brand is also known for the first ever Anti Muffin Top Elastic, which is designed to reduce love handles and streamline the waist. In addition to men’s underwear, the brand sells Andrew Christian swimwear, jewelry, and Andrew Christian clothing.
The brand is most recently notable for their risqué marketing videos, which are widely shared on the internet and feature many of today’s up and coming men’s underwear models. They have a variety of themes for these videos including a carwash, camping, road-trip and more. They often contain mild nudity and an emphasis on the brand’s designs; the videos are often released with an uncensored version. The brand was kicked off of YouTube for violating their content Terms and Conditions in 2012; as result, they saw one of its biggest sales days ever. Their models have gained huge followings of their own as result of the brand’s videos as well. Most notable of those models is Colby Melvin, who in 2012 released a special edition of autographed underwear.