Den Wok in Addicted underwear makes for an exciting new campaign. The enormous Russian model and the Spanish brand have teamed up for the impressive shoot.

Addicted underwear sees boys become men in the second part of their spring / summer 2012 marketing campaign. Take a look, but remember to put some shades on first.

Samuel Vieira strips down for ES Collection underwear!

The enticing appearance of pink underwear will surely get you noticed as summer winds down. It’s a perfect color for tanned and lighter skin tones, so wear it as your tan fades and look darn good whether you’re pasty white or a bronzed god.

Pablo Peréz has released great photos of chiseled model José Javier Blasco wearing Addicted’s trunks and shorts.

Spanish underwear brand Addicted has released their new Spring/Summer marketing photos.

Nir Zilberman is a man on a mission. He’s out to upend the underwear industry, and he doesn’t care who knows it.

Addicted is releasing its new Spring and Summer collections and we don’t mind warning you — you’ll get hooked!

After bringing you the exclusive story of how the Jock Brief was birthed, there was no way that we wouldn’t share with you how the design has caught on. Baskit CEO Eric Schwers must be so proud to see how his baby has caught on so widely.

ES Collection, the smokin’ Spanish premium men’s underwear brand, and Addicted, teamed up with LA Jocks, one of its US retailers to throw a great party last Saturday, March 31st and it was a real fiesta! Sadly, we weren’t able to get out to Los Angeles, but we did get exclusive access to the photographs. Take a look!