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If you’ve been keeping up with our 2(X)IST Spring 2015 fashion show coverage, just wait, there’s more!
We have a new video of The Underwear Expert’s CEO, Michael Kleinmann interviewing Jason Scarlatti, the Creative Director behind this amazing men’s brand. We asked him the most hard hitting questions we could think of and Scarlatti shared 2(X)IST’s new, innovative approach to the label. This is the first time the New York City brand has stepped outside of its comfort zone of men’s underwear, and into full on lifestyle pieces and apparel.
“We’re building 2(X)IST as a lifestyle brand, not just an underwear brand anymore. We’ve grown up,” said Scarlatti. “We have activewear, athleisure and swimwear. So you’re really going to see the whole lifestyle of the 2(X)IST man.”
In between our probing questions, we took some time backstage to see the final moments before the models hit the runway. Watch the video below to see these demi-gods getting runway ready, and get an insider glimpse into what inspired the new collection and what’s to come next for 2(X)IST!
What are you most excited about with the new collection? Let us know by commenting below or tweeting @underwearexpert.
For more information on the brand: 2(X)IST
Video Credit: Zach Payne
Sponsored by 2(X)IST