There is one word Muchachomalo wants you to think about when looking at images for the Muchachomalo SS 14 Campaign: happiness.
For the brand’s latest collection, they are drawing inspiration from the wild. The prints in the campaign feature birds such as storks and flamingos, as well as butterflies. In mythology, the stork is said to bring luck and return people’s souls. They are a symbol of new life. Dancing butterflies in the spring time assure us that new lives are ahead. It’s no surprise that one of the tag lines for the campaign is “free your mind.” How could you not with inspiring prints that encourage you to spread your wings, to transcend, and to transform?
What can we expect from the Muchachomalo SS 14 line? We can expect the same attention to detail and fashion along the waistband and lots of color. Most of the underwear in the collection will be made out of 95% cotton and 5% elastane.
Check out the Muchachomalo SS 14 campaign photos below. Do they make you happy? Let us know in the comments or by tweeting @underwearexpert.
Photo Credit: Muchachomalo
Sponsored by Muchachomalo