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Backstage at any fashion show can be a bit hectic, and you never know what to expect with makeup, hair, naked models, photographers, and stylists running around. In all the chaos, this group of models took a second to show off their Calvin Klein waistbands as part of the “show yours. #mycalvins” initiative.
Started last week, the Calvin Klein “show yours. #mycalvins” campaign is a photo driven initiative where consumers can show off the signature Calvin Klein waistband on various social media platforms. Supermodel Miranda Kerr and musician Trey Songz are among a long list of celebrities who are participating on showing off their favorite Calvin Klein underwear. In the first 24 hours since launching the campaign last week, there were over 1 million fan interactions.
Check out how this group of models show off their white Calvin Klein waistbands and then head over to Twitter, Facebook, and Instagram to show yours using #mycalvins and #waistbandwednesday.
For more information about this brand: Calvin Klein Underwear
Photo Credit: Via Calvin Klein Underwear