The last time we checked in with Quarter Homme, the brand had released a gallery of Craig Smith posing in a hotel room. The brand is back already with another great series to continue its push into the Western Hemisphere. This shoot focuses less on the setting and more on the model’s underwear as Andrew Turner poses in the Lined Hipster collection. The Quarter Homme Lined Hipster campaign was shot by Ian Wong with creative direction by the Quarter Homme team.
Choosing to show off the underwear against solid color background, the campaign gives us a better look at the construction of the product. We also see that this underwear is fun, simple and unpretentious. Unlike Smith, who posed moodily about his hotel room and enjoyed a cigarette, Turner’s modeling is tongue-in-cheek. He doesn’t take the series too seriously, showing us a different side of the brand. We see Turner’s energetic enthusiasm for his underwear. Have a look at the photos, then let us know what you think of the new Quarter Homme Lined Hipster Campaign in the comments below. Do you like Andrew Turner’s less serious style of modeling?
For more information about this brand: Quarter Homme
Photo Credit: Ian Wong for Quarter Homme