What’s Next Trade Show Debuts New Underwear Fashions

The What’s Next trade show presented the trendiest collection of underwear and swimwear releases for 2013 in which over a dozen brands showcased their newest releases at the Man Trends showroom in West Hollywood, CA last Friday.

The three-day What’s Next trade show, organized by Nir Zilberman, offered select media, buyers, designers and industry insiders a look at the new collections of underwear, swimwear and athletic wear that will be available for the spring and summer seasons.

Popular menswear brands included ES Collection, Addicted, Teamm8, Stud, Sauvage, Timoteo, Tribe, Freedom Reigns, Diesel, Cellblock 13, Go Softwear, American Jock and Ristefsky Macheda.

Many of the new brands showcased a series of bright colors and stripes for their upcoming underwear and swimwear ranges. The Underwear Expert will provide in-depth coverage of these new releases for 2013. In the meantime, check out the hottest new looks in our gallery below.

What’s Next will host its next trade show in August 2013.

Photo Credit: Shaina Kasanoff