A Japanese textile manufacturer has developed a new line of fart-filtering underwear that eliminates unpleasant odors without the use of harmful chemicals or strong perfumes. The company’s Deoest underwear collection can trap and eliminate body odors like sweat and gas by over 95%, 80% of which is erased in the first 30 seconds of contact, for both men and women.
The technology was invented by Professor Hiroki Ohge of Hiroshima University and developed by Japanese textile company Seiren. According to the Japanese-based Mainichi Newspaper, Ohge analyzed the smells of people’s flatulence and came up with the idea of a deodorizing fabric from ceramic material, which has tiny pores and can disguise fart odors while holding up to wear and washing.
The ceramic material was reduced to nanoscopic particles and attached to the fibers of the underwear. Ohge and Seiren gave the new underwear a test run a few years ago at a few nursing homes. The staff of the old age facilities gave the fart-deodorizing underwear a thumb’s up and since then, the company has been developing the Deoest underwear line for men of all ages.
“At first we thought about selling them to those who require nursing care and to hospitals,” said Nami Yoshida, a spokeswoman for Seiren told Associated Foreign Press. “But to our surprise, lots of ordinary people, like businessmen who are in positions that require them to see people on a daily basis, bought them.”
The Deoest range, which is available as a boxer brief and long johns and basic colors such as black, white and grey, has been well-received by consumers. A customer wrote on the Seiren website, “Seeing it advertised on TV, I thought I’d give it a try. I tried farting as an experiment and I was truly shocked. The deodorant is outstanding.”
In addition to the Deoest underwear range, the UK-based, intimate apparel brand Shreddies offers a line of odor-control undies for both men and women. It neutralizes bad smells with a rear panel made of activated carbon cloth, the same sort of material they use in gas masks, developed to protect soldiers from chemical attacks.
Seiren provides a range of products that attempt to suppress smells by offering 22 items that includes smell reducing socks and T-shirts, which disguise sweaty armpit odor.
Deoest Boxer Brief
Photo Credit: Seiren