Although quite a bit of progress has been made, New York and other areas of the East Coast are still working hard to recover from the devastation of Hurricane Sandy. In an effort to raise awareness and aid for this recovery, a 2xist pop-up store has opened in Times Square, donating all profits to the American Red Cross in Greater New York. The shop has a selection of 2xist’s Holiday offerings and even a sneak peek at the upcoming watch collection, which launches in 2013.
“We owe so much of our success to the city that built us,” said Joey Harary, CEO of 2xist’s parent company, The Moret Group. “Our personal relationship with New York reminds us that while the hurricane may be out of sight, it’s not out of mind nor are its effects any less real. We are devoted to continuing the relief efforts and bringing holiday cheer to those that need it most.”
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Photo Credit: 2xist