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Automatic Underwear features pop-art inspired apparel and is unabashedly courting the hipster consumer. Case in point: They sell Pac-man underwear.
“[Automatic’s] designers are inspired by colors, artists, pop icons and comics,” reads the company’s (translated) marketing materials and is “aimed at those who wish to dress in line with global trends influenced by hipster culture, new rave, pop and e-blogs.”
Automatic is definitely one to keep an eye on (through your Ray-bans, of course.)
Check out the pop inspired photos below.
For more information on this brand: Automatic