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Did you miss David Beckham’s seductive black and white commercial during the Superbowl? Can you just not get enough of Beckham Mania and the frenzy surrounding the celebrity since he launched David Beckham Bodywear for H&M this month?
Well, you can re-watch the Super Bowl commercial here for your next Beckham fix, or you can head over to 8th Avenue & 34th Street in New York where a 15+ floor, full body-length image of David Beckham modeling a pair of trunks from the new collection has been hand-painted on the side of a building. The painting, worked on over a period of two weeks was completed just this weekend, and will be up for two months, H&M told The Underwear Expert.
The two-week process was captured on video as well, and will be shared in time-lapse on The Underwear Expert soon.
We took a trip to check out the billboard for ourselves and spoke to some passersby to get their take on behemoth Beckham.
“I can’t say I noticed it before,” Peter Hirsch, who works in the area, told us. “You get used to seeing all sorts of things up there. I’ve never been to H&M myself, but I don’t think this will make me check it out.”
Carla Jiminez, however, has welcomed the new addition to the 34th street landscape. “Yeah, I like it. It’s nicer for me to look at as a female than what’s usually up there, (Victoria’s Secret ads or that sort of thing).”
And has the larger than life billboard affected traffic? Jiminez, a police officer who directs rush hours at the intersection Beckham now towers over, told us “it hasn’t affected the traffic flow very much at all, no.”
Is a hundred something foot tall Beckham not enough for you? Worry not! The superbowl ad and this billboard are just the beginning of a massive marketing campaign for David Beckham Bodywear for H&M. The Swedish retailer is preparing a “360° marketing campaign that includes social media, national advertising, PR and consumer engagement,” according to Steve Lubomski, Director of Marketing for H&M North America.