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The Underwear Expert has the newly released behind the scenes footage from the photo shoot for Calvin Klein’s new global multimedia campaign for its new collection Bold. The campaign, unveiled yesterday, debuts alongside the campaigns for the Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans and Calvin Klein brands.
The Spring 2012 Calvin Klein Underwear campaign launches the latest CK Underwear men’s offering. The campaign was inspired by Bold’s bright colors and energy. The Bold campaign was shot in Joshua Tree, California, and directed by Steven Klein; the Spring 2012 collection campaign features up and comer Matthew Terry (VMAN Model Search winner) of Ford models alongside Myles Crosby, Arran Sly and Chris Garavaglia.
According to a press release, Mr. Terry, who also appears in the Spring 2012 Calvin Klein Jeans campaign, is a personal trainer from Pennsylvania. These represent Terry’s first global advertising campaigns.