Privacy Policy for California Residents

Privacy Policy for California Residents

Effective Date: February 9, 2026

This Privacy Policy for California Residents supplements the information contained in The Underwear Expert Inc. with an address at 223 Wall St #1008 Huntington, NY 11743 United States  (“Underwear Expert” or “we”). The Privacy Policy describes how Underwear Expert collects and uses personal information from users who reside in the State of California across various platforms, including https://www.underwearexpert.com, other websites, mobile sites, services, and platforms operated by Underwear Expert or third-parties where this Privacy Policy for California Residents is featured or referenced (collectively, the “Website”). The words “user”, “you” and “your” in this Privacy Policy for California Residents refer to a user of the Website.

We may sell the categories of personal information we collect or share it with third parties for cross-context behavioral advertising, as indicated in the chart below. To opt-out of personal information sales or sharing, visit Data Sharing Opt Out.

We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act (CPRA) (collectively, the “CCPA”) and other California privacy laws, and any terms defined in the CCPA have the same meaning when used in this notice.

I. Information We Collect

Underwear Expert has collected the following categories of personal information from its consumers within the last twelve (12) months:

Category	Examples
A. Identifiers	A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address,phone number, or other similar identifiers.
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).	A name , physical characteristics or description, such as product size and style, product preferences, waist size and body characteristics, address, telephone number, bank account number, credit card number, debit card number, Some personal information included in this category may overlap with other categories.
C. Protected classification characteristics under California or federal law.	Protected classification characteristics under California or federal law, such as sex (including gender, gender identity, gender expression, sexual orientation).
D. Commercial information.	Commercial information, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
E. Internet or other similar network activity.	Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.
F. Geolocation data.	Physical location or movements.
G. Inferences drawn from other personal information.	Information reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Personal information does not include publicly available information from government records, deidentified or aggregated consumer information, and information excluded from the CCPA’s scope, such as health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA).

In accordance with our General Terms and Conditions of Sale and General Terms and Conditions of Use, the Website is not directed at customers under the age of 18. We do not knowingly collect any information from individuals under the age of 18.

A. Sources From Which Personal Information is Collected

Underwear Expert obtains the categories of personal information listed above from the following categories of sources:

• Directly from you: Information provided by registering on our Website, subscribing to our newsletter, placing an order on our Website, joining our loyalty program, contacting us through the Underwear Expert’s Website or via email, etc.;
• Automatically collected information: When you access our Website, some information is automatically collected, such as through cookies and web beacons as specified in the Privacy Policy, in order to ensure the functionality of our Website; and
• Third party sources: We may collect information from third parties to whom you have provided your information, and consented to the sale, rental or transfer thereof (for example, through social media).

B.    Business or Commercial Purposes for Collection of Personal Information

We may collect the personal information for one or more of the following business or commercial purposes:

• To fulfill or meet the reason you provided the information. For example, if you provide your personal information to purchase a product or service, we will use that information to process your order and deliver the product or provide the service. We may also save your information to facilitate new product orders or process returns;
• To provide, support, personalize, and develop our Underwear Expert’s Website, products, and services;
• To create, maintain, customize, and secure your account with us;
• To process your requests, purchases, transactions, and prevent transactional fraud;
• To provide you with support and to respond to your inquiries, including investigating and addressing your concerns and monitoring and improving our responses;
• To provide you with email alerts, promotional offers and other notices concerning our services;
• To administer the loyalty program, facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards; To personalize your Underwear Expert’s Website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Website, third-party sites, and via email or text message (with your consent, where required by law);
• To help maintain the safety, security, and integrity of our Underwear Expert’s Website, products and services, databases and other technology assets, our clients and business;
• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations;
• As described to you when collecting your personal information or as otherwise set forth in the CCPA; and
• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Underwear Expert’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Underwear Expert  about our Website users is among the assets transferred.

Underwear Expert will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you with notice.

II. Data Retention

Underwear Expert retains personal information only for as long as necessary to provide our services and process your requests, purchases, transactions, or for other business purposes such as complying with our legal obligations, resolving disputes, and enforcing our agreements.

III. Disclosing, Sharing for Cross-Context Behavioral Advertising, or Selling Personal Information

Underwear Expert  may disclose for a business or commercial purpose, share with third parties, including but not limited to advertising, marketing, analytics, and other technology partners who use session recordings and other data to improve and personalize the user experience, share for cross-context behavioral advertising, or sell your personal information to a third party. When we disclose, share for cross-context behavioral advertising, or sell personal information, we enter into a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

A. Personal Information We Disclose for a Business or Commercial Purpose

In the preceding twelve (12) months, Underwear Expert has disclosed the following categories of personal information for a business or commercial purpose: 

Categories of Personal Information Disclosed for a Business or Commercial Purpose	Categories of Third Parties
A: Identifiers.	Marketing and advertising providers, Internet service providers, data analytics providers, operating systems and platforms, payment processors, shipping providers, customer support providers, fraud prevention providers,
B: California Customer Records personal information categories.	Marketing and advertising providers, Internet service providers, data analytics providers, operating systems and platforms, payment processors, shipping providers, customer support providers, fraud prevention providers,.
C: Protected classification characteristics under California or federal law.	Marketing and advertising providers, Internet service providers, data analytics providers, operating systems and platforms, payment processors, shipping providers, customer support providers, fraud prevention providers,
D: Commercial information.	Marketing and advertising providers, data analytics providers, operating systems and platforms, payment processors, shipping providers, customer support providers,
E: Internet or other similar network activity.	Marketing and advertising providers, Internet service providers, data analytics providers, operating systems and platforms, customer support providers, fraud prevention providers,
F: Geolocation data.	Marketing and advertising providers, Internet service providers, data analytics providers, operating systems and platforms, payment processors, shipping providers, customer support providers, fraud prevention providers,
G: Inferences drawn from other personal information.	Marketing and advertising providers, Internet service providers, data analytics providers, operating systems and platforms.

Business or Commercial Purposes for Disclosing your Personal Information

We may disclose the personal information we collect for one or more of the following business or commercial purposes:

• To fulfill or meet the reason you provided the information. For example, if you provide your personal information to purchase a product or service, we will use that information to process your order and deliver the product or provide the service. We may also save your information to facilitate new product orders or process returns;
• To provide, support, personalize, and develop our Underwear Expert’s Website, products, and services;
• To create, maintain, customize, and secure your account with us;
• To process your requests, purchases, transactions, and prevent transactional fraud;
• To provide you with support and to respond to your inquiries, including investigating and addressing your concerns and monitoring and improving our responses;
• To provide you with email alerts, promotional offers and other notices concerning our services;
• To administer the loyalty program, facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards;
• To personalize your Underwear Expert’s Website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Website, third-party sites, and via email or text message (with your consent, where required by law);
• To help maintain the safety, security, and integrity of our Underwear Expert’s Website, products and services, databases and other technology assets, our clients and business;
• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations;
• As described to you when collecting your personal information or as otherwise set forth in the CCPA; and

To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Underwear Expert’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Underwear Expert about our Website users is among the assets transferred.

B.    Personal Information We Share for Cross-Context Behavioral Advertising or Sell

In the preceding twelve (12) months, Underwear Expert has shared with third parties, including but not limited to advertising, marketing, analytics, and other technology partners who use session recordings and other data to improve and personalize the user experience, and has shared for cross-context behavioral advertising the following categories of personal information:

Categories of Personal Information Shared for Cross-Context Behavioral Advertising	Categories of Third Parties
A: Identifiers.	Advertising, marketing providers, analytics, and other technology partners, social networks.
B: California Customer Records personal information categories.	Advertising, marketing providers, analytics, and other technology partners, social networks.
C: Protected classification characteristics under California or federal law.	Advertising, marketing providers, analytics, and other technology partners, social networks.
D: Commercial information.	Advertising, marketing providers, analytics, and other technology partners, social networks.
E: Internet or other similar network activity.	Advertising, marketing providers, analytics, and other technology partners, social networks.
F: Geolocation data.	Advertising, marketing providers, analytics, and other technology partners, social networks.
G: Inferences drawn from other personal information.	Advertising, marketing providers, analytics, and other technology partners, social networks.

 

1.     Business or Commercial Purposes for Sharing for Cross-Context Behavioral Advertising or Selling your Personal Information

We may share personal information for cross-context behavioral advertising the personal information we collect for one or more of the following business or commercial purposes: 

• To deliver content and service offerings relevant to your interests, including targeted offers and ads through our Website, third-party sites, and via email or text message (with your consent, where required by law); and
• As described to you when collecting your personal information or as otherwise set forth in the CCPA. 

2.     Right to Opt-out of Sharing for Cross-Context Behavioral Advertising or Selling

If you are age 16 or older, you have the right to direct us not to share for cross-context behavioral advertising or sell your personal information at any time. We do not share for cross-context behavioral advertising or sell the personal information of consumers we have actual knowledge are less than 16 years old.

To exercise the right to opt-out, you (or your authorized representative) may submit a request to us by visiting Do Not Sell or Share My Personal Information.

Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales or sharing for cross-context behavioral advertising.

You do not need to create an account with us to exercise your opt-out rights. We will only use personal information provided in an opt-out request to review and comply with the request.

IV. Use and Disclosure of Sensitive Personal Information

We do not use or disclose your sensitive personal information for any other purpose other than to perform business services, including to provide our products and services to you.

V. Your Rights and Choices

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights. 

A.   Access to Specific Information and Data Portability Rights

You have the right to request that Underwear Expert disclose certain information to you about our collection and use of your personal information over the past twelve (12) months. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, Deletion and Correction Rights), we will disclose to you:

1. 1. The categories of personal information we collected about you;
   2. The categories of sources from which we collected personal information about you;
   3. Our business or commercial purpose for collecting or selling that personal information;
   4. The categories of third parties with whom we share that personal information for cross-context behavioral advertising; and
   5. The specific pieces of personal information we collected about you (also called a data portability request).

Additionally, if we sold or disclosed your personal information for a business or commercial purpose, we will provide you with two separate lists disclosing:

i) The categories of personal information Underwear Expert shared for cross-context behavioral advertising or sold to third parties in the preceding twelve (12) months; and

ii) The categories of personal information Underwear Expert disclosed for a business or commercial purpose to third parties in the preceding twelve (12) months.

B. Deletion Request Rights

You have the right to request that Underwear Expert delete any of your personal information that it collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, Deletion and Correction Rights), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request in compliance with the CCPA if retaining the information is necessary for us or our service provider(s) to, among others: complete the transaction for which we collected the personal information, provide a good or service that you requested or take actions reasonably anticipated within the context of our ongoing business relationship with you; detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities; comply with a legal obligation; or make other internal and lawful uses of that information that are compatible with the context in which you provided it.

C.   Correction of Inaccurate Personal Data Rights

You may update or correct your personal information free of charge, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will correct (and direct our service providers to correct) your personal information in our records, unless an exception applies. We may ask that you identify yourself and the information you wish to change for security purposes. 

VI. Exercising Access, Data Portability, Deletion and Correction Rights

To exercise the access, data portability, deletion and correction rights described above, please submit a verifiable consumer request to us by:

Website: https://www.underwearexpert.com 
Telephone number: +1 646-553-4710  

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a twelve (12) month period. The verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative; and
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Response Timing and Format

We shall confirm receipt of a customer’s request to know or delete within ten (10) business days. We endeavor to respond to a verifiable consumer request to access, delete or correct within forty-five (45) days of its receipt, and to a verifiable consumer request to opt-out of selling or sharing their personal information or to limit use of their sensitive personal information within fifteen (15) business days of its receipt.  If we require more time (up to 45 days) to respond to a verifiable consumer request to access, delete or correct, we will inform you of the reason and extension period in writing within the initial forty-five (45) days after receipt of the verifiable consumer request.

If you have an account with us, our written response to your verifiable consumer request will be delivered through such account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.  For data portability requests, we will select a format that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

Any disclosures we provide pursuant to a verifiable consumer request will only cover the twelve (12) month period preceding the verifiable consumer request’s receipt.  If applicable, our response will also explain the reasons we cannot comply with your request. 

We do not charge a fee to process or respond to your verifiable consumer request, unless such request is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will inform you of the reasons of such decision and provide you with a cost estimate before completing your request.

VII. Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

• Deny you goods or services;
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
• Provide you a different level or quality of goods or services;
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services; or
• Retaliate against you for exercising your CCPA rights.

VIII. Other California Privacy Rights

Pursuant to California Civil Code Sec. 1789.3, California resident users are entitled to know that they may file grievances and complaints with the California Department of Consumer Affairs, 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834; or by telephone at (800) 952-5210; or by email to [email protected]. For more information about protecting your privacy, you may wish to visit: www.ftc.gov.

IX. Changes to Our California Privacy Notice

Underwear Expert  reserves the right to amend this privacy notice at its discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on our website and update the notice’s effective date.

X. Contact Information

If you have any questions or comments about this notice, the ways in which Underwear Expert collects and uses your information described above and in the Privacy Policy, your choices and rights regarding such use, please do not hesitate to contact us at https://www.underwearexpert.com, [email protected]  or  +1 646-553-4710.