Shop Talk: Parke & Ronen

Shop Talk: Parke & Ronen

Over the years, Parke & Ronen has grown synonymous with sophisticated design and superb style. Their collections are created with meticulous attention to detail and always feature the most modern and current trends. This week’s Shop Talk: Parke & Ronen focuses on that same high fashion initiative which translates perfectly into their underwear collections. The final form of each item is the direct result of the hybrid that is Parke Lutter and Ronen Jehezkel. Together, both of these designers have made remarkable strides in the world of design, focusing on chic sensuality and unique fashion.

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While always in touch with the latest trends, the Parke & Ronen customer does not fall victim to extreme looks. Refined details, quality fabrics and exquisite fit are the hallmarks of the Parke & Ronen look, attracting clients who choose to dress simply yet look sensational. This all began when Ronen Jehezkel arrived in New York in 1991. He wanted to take his dream of fashion success to the streets. With a mere $500 investment and a small collections of vests, produced in his Soho loft, the seeds of this young, innovative company were planted. Building on the initial success of this venture, Ronen moved his operation to a studio and storefront in Tribeca.

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Then in 1993, Ronen met Parke Lutter. Shortly after Parke attained his degree in Fashion Design, in 1997, the two joined forces to open a new company and launch Parke & Ronen. Their contrasting backgrounds fused the European traditions of haute couture and the American sensibilities of Seventh Avenue, resulting in an exceptional creative synergy.

Their high end yet affordable collections are made from the softest Pima Cotton, these briefs and trunks are sure to keep you cool and comfortable. With a 91% Pima Cotton, 9% Spandex composition, these underwear don’t only feel extremely soft, but they are also created to deliver a perfect and supportive fit. Whether worn under your favorite jeans, trousers or around the house, these are sure to be your next favorite pair of underwear, which you’ll want in every color.

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What did you learn in Shop Talk: Parke & Ronen? What makes Parke & Ronen one of your favorite designers? Let us know in the comments below or tweet us @underwearexpert.

For more information on this brand: Parke & Ronen

Photo Credit: Parke & Ronen

Sponsored by Parke & Ronen

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