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Started 25 years ago in Hong Kong, luxury underwear brand Tani has recently made the jump stateside June of this year, where a US division has opened in Brooklyn, New York. Tani originated as a Chinese manufacturer for high-end brands such as Diesel and Hugo Boss, but they have been designing, manufacturing and distributing their own line for the past 10 years. The US extension is lead by President of Tani USA, Adam Dinkes, who was kind to share his excitement about Tani opening in America and why we should be just as excited as he is.
First and foremost, Tani is recognized for sourcing the softest and most luxurious fabrics they can find in the world, including Swiss cotton, Japanese polyester, Spanish modal, Austrian micro modal and yarns and knits from the best mills in Austria, Switzerland and more. Once we got the fabric uses down, Dinkes went on to explain the differences between the current five collections available in the United States.
The Everyday Silk Touch collection is one of the softest underwear collections you will ever put your hands on. At first touch, you can instantly feel how these pairs of underwear are different than any others. Everyday Silk Touch is fabricated with Micro Modal Air and the fibers are derived from Austrian beechwood, making them thinner and finer than even the finest silk. “Our strategy is to be the first to market innovative fabrics, and this is one of them,” Dinkes said.
While Tani prides itself in using the most innovative fabrics, they also look to incorporate the latest fabric technologies into the construction of their garments. The Luxuriance collection is a result of this, because it uses advance and complex knitting technology. The texture is literally knitted into the fabric with a super fine gauge thin knit, so thin you can’t even see it.
The Swiss Cotton collection is one of the most sophisticated and rarest collections out there. “This is an amazing cotton to work with, because when using the longest pieces there are less bumps in the connections. It’s long lasting and will look like it does forever, it’s different than any other cottons,” Dinkes explained. Every piece in this collection is made with a fine knit 95% Swiss cotton and 5% elastane fabric blend, ensuring a luxurious fit.
Tani also offers two performance collections that still use amazing fabrics, but are crafted to maintain moisture and to last forever.
Combining Japanese polyester and cupro is the Fresh Cooling Performance collection. The fibers used to make this collection are fine and round to create a soft fabric while the cupro makes the fabric even smoother. Pieces from this collection are built with an internal moisture management system to keep them fresh all day long.
The second performance collection is the Air Fitness collection made from 95% tencel and 5% elastane, making it naturally cooling, antibacterial and biodegradable. This collection is designed with a three -dimensional pique knit which helps air flow to maintain a level body temperature. “The fabric is 50% more wicking than cotton, making it a nice gym product,” Dinkes said.
Tani specializes in every type of underwear for men including briefs, boxer briefs, trunks, boxers, tank tops, v-neck shirts, crew neck shirts, muscle shirts and leggings. One great thing about Tani is that they promise four out of the five collections will never go out of stock and they always have basics in black, white and usually grey stocked and ready in hand. Every six months they release a new collection and seasonal color updates to keep the collections fresh and anew. Tani USA is currently only available on their website, but you should look forward to seeing them in major retailers soon. Also, expect new updates next season and many collaboration in the future.
Do you already own anything from Tani? If you do we want to know what you think about them, or let us know if you plan on purchasing undies from the brand by commenting below or tweeting @underwearexpert.
Photo Credit: Tani
Sponsored by Tani.