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For most people, August can mean several things: squeezing in last minutes barbecues, fitting the final summer weddings into your planner and getting to go on those few trips to the beach before fall hits. But for anyone in the underwear business, August means one thing: trade shows. Whether you are a brand trying to sell, a retailer trying to buy, the press trying to write or a model, trying to– er, model, there are several trade shows you need to be at in the summer for full underwear coverage.
This past week, The Underwear Expert ventured to the mostly sunny and always sinful city of Las Vegas where we explored the many underwear booths at both Project and Project MVMNT.
We may be breaking a cardinal rule of Las Vegas, but we’ve decided not to let what happens in Vegas stay in Vegas and instead, give you a style round up of new underwear as seen on the models themselves! Check out the gallery below of the Project trade show and let us know what brand’s new collections you’re most looking forward to seeing in the comments section below or by tweeting @underwearexpert.
For more information on the brands in this gallery: 2xist, Anthony Quintana, Frank Dandy, Jam, Rounderbum, Xtreme Men, Whittal and Son
Photo Credit: The Underwear Expert