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Greek underwear brand Modus Vivendi has released two new collections that are sure to remind you of the company’s roots. The new Modus Vivendi releases are given rustic names for iconic Greek crafts: Woodcutter and Winegrower. You can read more about each collection below, or scroll to the bottom to see the gallery of lifestyle images for the new Modus Vivendi releases.
The Winegrower collection consists of the Querelle Cotton Brief, the Querelle Short and the Nails Boxer Jockstrap, which all come in blue, red, green, gray, white and black. The Button Jockstrap, the Button Brief, the Button Boxer and the Sumo Brief come in white and black and are available in S-XL.
The Nails Boxer Jockstrap and the Querelle Short are made from 93% cotton and 7% elastane while the Querelle Cotton Brief is made from 95% cotton and 5% elastane. The Nails Boxer Jockstrap enhances with metal studs and boosts both your back end and your pouch with a unique design. The Button Jockstrap, the Button Brief and the Button Boxer are made from 100% cotton. The Sumo Brief is made of 95% viscose and 5% elastane.
Both the Querelle Short and the Querelle Cotton Brief come with buttons – the latter can actually be completely unbuttoned, so you don’t even need to take it off. The Querelle Cotton Brief retails for €22.80, the Querelle Short retails for €30.00 and the Nails Boxer Jockstrap retails for €29.00. The Button Boxer retails for €28.80, the Button Jockstrap and the Sumo Brief retail for €26.40 and the Button Brief retails for €24.00.
The Woodcutter collection, also now available, includes briefs, boxers, jockstraps, t-shirts and tank tops. The Zipper Brief, Zipper Jockstrap and Zipper Boxer come in blue, red, green, grey, white and black. The Zipper T-shirt and the Zipper Tank Top come in black and white. All underwear is offered in S-Xl while the shirts are available in M-XL.
The Zipper Brief and Zipper Boxer are made of 93% cotton and 7% full elastane. The Zipper Jockstrap, Zipper T-shirt and Zipper Tank Top are made of 93% knitted cotton and 7% full elastane. All Woodcutter collection products come with the recognizable zipper for which Modus Vivendi is known. The Zipper Tank Top’s zipper opens at the chest, revealing the left nipple.
The Zipper Brief retails for €24.20, the Zipper Boxer retails for €29.50 and the Zipper Jockstrap retails for €27.60. The Zipper T-shirt retails for €32.00 and the Zipper Tank Top retails for €28.00.
The Greek Influence
We’ve seen the enormous influence that ancient Greek culture and heritage has had on the brand in its previous campaigns. In September we saw the Retro Greece video in which the models posed as mythical gods and heroes in the brand’s new underwear.
The lifestyle images below show off the new Modus Vivendi releases in many styles and colors as model Mihalis Thomaidis engages in the traditional occupations of Greece. The photos were given an oil on canvas effect to stay true to the brand’s romantic roots. Have a look at the photos below and let us know which styles strike your fancy.
For more information about this brand: Modus Vivendi