From slim-fit trunks to pouch enhancing bikinis, Cover Male presents one of the finest intimate ranges of men’s underwear out there. Now, Cover Male gets back to basics with the release of its first-ever 3-packs, providing something for the everyday man that appreciates convenience (and a good deal, too).
“They’re very comfortable and offered at a fantastic price,” Laura Rincon, sales representative for the Underwear Station, told The Underwear Expert. “For the value of this underwear, you are not just getting one piece of underwear for $30, you’re getting a 3-pack for a very attractive price.”
With a strong emphasis on both comfort and price, Cover Male’s 3-packs of boxer briefs ($24), briefs ($22) and thongs ($21) hit stores early October. The 100% cotton underwear is lightweight and extremely breathable.
“We’re focusing on comfort as opposed to pouch enhancing,” said Rincon. “This is an attractive option for men to have as basic underwear. But the 3-packs still maintain the level of quality that the Cover Male brand offers. We want guys to feel that they are still wearing Cover Male.”
For the Underwear Station, which in addition to Cover Male manages a portfolio of recognized men’s underwear brands including Good Devil, Intymen and Obviously, the 3-packs present an opportunity to capitalize on the budding brand’s marketability. “This is a brand that already has a big customer base, and this is the perfect brand to introduce 3-pack basics you could otherwise only find at a department store or boutique,” said Rincon. “We want to attract everyday guys and this is going to be their go-to underwear. It’s perfect for working out or hanging out on the weekend.”
Ideal for everyday use, the 100% cotton 3-packs of briefs, boxer briefs and thongs are offered in black and white and are available in S-XL.
For more information about this brand: Cover Male
This article is sponsored by Cover Male.