Modus Vivendi’s Denim Fetish Line


Modus Vivendi, the underwear brand from Greek fashion designer Christos Bibitsos, doesn’t, as a rule, embrace subtlety in their designs. More fetish than function, they oft incorporate zippers, drawstrings, and out of the box inspiration into their underwear. Case in point: just two months ago Modus Vivendi released a collection named for the Greek God Pan, who was literally the horniest god in the Greek pantheon—he was half man, half goat, and in myths, is famous for his sexual powers.

For their latest collection, they’ve taken a page from the annals of American history and released denim briefs, boxers and jockstraps. “Denim was a fabric originally designed for cowboys,” Modus Vivendi’s Sales Manager Christos Dimitriadis told The Underwear Expert. Acknowledging that denim is “one of the most recognizable fashion items,” and perhaps also acknowledging that imitation is the highest form of flattery, their new collection incorporates a fabric combination of viscose and elastane, that, if we do say so ourselves, looks just like denim (whether it feels like it or not is something you’ll have to tell us.)

The collection, adorned with “leather detail and adjustable cotton cords” is available in black and blue. In keeping with their naming of collections after Greek Gods, they’ve named this collection Hephaestus, who was the God of fire and the rest of the God’s blacksmith. Fitting then, since denim started as a working man’s fabric and is still known for its durability and resistance to wear.

The Hephaestus boxer retails for 32.90 €, the jock for 30.90 € and the brief for 30.00 €. The collection is available now, in S-XL.