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A handful of new ads for the Peruvian League Against Cancer are encouraging guys to feel themselves up — in the name of preventing testicular cancer.
The ads display average-looking guys in boxer briefs with an Xbox controller, a Rubik’s Cube and a smartphone printed on the crotch. The waistbands read “Give your fingers a better use. Examine yourself for testicular cancer.”
The campaign, produced by ad agency Y&R Peru, definitely grabs your attention, and its certainly for a worthy cause.
Photos: Courtesy Photos