EXCLUSIVE: The Origin of the JockBrief

In the men’s underwear industry, real style innovations are few and far between. That’s why, when the JockBrief first showed up in Baskit’s 2009 collection, it was literally snapped up immediately. People could tell that it was destined to join the exalted ranks of the standard cuts, alongside the jockstrap, the trunk and the boxer brief.

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Brief Greetings from Vancouver BC

Don’t look now, Australia, but you might have a competitor as a men’s underwear hotspot. Vancouver, BC, is starting to grow a whole clutch of fascinating new brands — and it’s not exactly clear why. The air? The mountains? The robust city planning? The decriminalized drugs? In any case, we’ve compiled and spoken with a handful of the Vancouverite brands for you – take a look!

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REVIEW: BumChums In2cooler Air Brief

Review and Photo Gallery! The BumChums in2cooler Air is a satisfying, sexy pair of briefs. As an addition to an already-stocked underwear drawer, the In2cooler Air would stand out. It’s not as versatile as some other kinds of designer underwear are, meaning that it would stay in the drawer until you had specific use for it. On those days, however, it would shine.

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