Archive for March, 2012

McKillop U/W’s Limited Edition Denim Jock

McKillop U/W’s Limited Edition Denim Jock

Hot on the heels of McKillop U/W’s limited-edition Sweater Jock, the Vancouver-based brand is releasing another limited-edition jock with an unexpected fabrication: denim!

South Carolina Holds Rally Against Saggin

South Carolina Holds Rally Against Saggin

by Michael Kleinmann
March 30, 2012
News, Style

A “Rally Against Saggin” will be held in Columbia, SC this Saturday in an effort to convince teens that they ought to pull their pants up.

Eco-Friendly Underwear Picks

Eco-Friendly Underwear Picks

We highlighted some brands that have gone green and are now offering eco-friendly underwear, but if you haven’t made the switch by now there’s probably not much more we can say. Or maybe you just need a little more green guidance. So, because pictures are worth a thousand words, we present to you the best options for eco-friendly underwear for when […]

Freedom Reigns Spring Collection

Freedom Reigns Spring Collection

Freedom Reigns, an ultra premium brand of mens underwear “100% made in The United States,” according to its website, has released its new Spring 2012 offerings, which should just now be hitting the shelves.

Rufskin Opens NY Flagship Store

Rufskin Opens NY Flagship Store

Rufskin, one of the hottest underwear brands around, just opened a flagship storefront in Manhattan’s Chelsea neighborhood. Read about it here and check out some photos from their just launched store here. We’ve thrown in some Rufskin photographs, too. Enjoy!

by Michael Kleinmann
March 29, 2012
News, Rufskin, Style
H&M Sales Up But Margin Down

H&M Sales Up But Margin Down

Hennes & Mauritz, the Swedish retailer behind H&M, announced that despite a 5% growth in first-quarter profits, their margin was down, an result which they attributed to high prices of cotton, among other reasons.

REVIEW: Soleone Eurotrunk 001

REVIEW: Soleone Eurotrunk 001

If you want to make the switch to bamboo viscose, this is the pair that will convince you. Soleone’s relatively quiet design and relaxed fit makes it a strong contender for wear in most situations, and the added natural benefits of bamboo help seal the deal.

EXCLUSIVE: The Origin of the JockBrief

EXCLUSIVE: The Origin of the JockBrief

In the men’s underwear industry, real style innovations are few and far between. That’s why, when the JockBrief first showed up in Baskit’s 2009 collection, it was literally snapped up immediately. People could tell that it was destined to join the exalted ranks of the standard cuts, alongside the jockstrap, the trunk and the boxer brief.

by Michael Kleinmann
March 29, 2012
Baskit, Shop Talk, Style
German Brand Schiesser Prepares for Mid-June IPO

German Brand Schiesser Prepares for Mid-June IPO

Schiesser, the 137-year-old German underwear manufacturer, should be ready for a stock market flotation by June, Reuters reported Wednesday. “We are in full preparation for a listing in the second quarter,” said Volker Grub, a member of the Schiesser supervisory board.

by Michael Kleinmann
March 28, 2012
News, Schiesser, Style
REVIEW: adidas Sport Performance Flex 360

REVIEW: adidas Sport Performance Flex 360

A strong new challenger in the athletic wear market. Adidas already expertly makes your shoes, socks and shorts already, so it doesn’t come as a surprise that this would be a sector of the underwear industry that they’d move into.

by Michael Kleinmann
March 28, 2012
Adidas, Underwear Reviews
Brief Greetings from Vancouver BC

Brief Greetings from Vancouver BC

Don’t look now, Australia, but you might have a competitor as a men’s underwear hotspot. Vancouver, BC, is starting to grow a whole clutch of fascinating new brands — and it’s not exactly clear why. The air? The mountains? The robust city planning? The decriminalized drugs? In any case, we’ve compiled and spoken with a handful of the Vancouverite brands for you – take a look!

REVIEW: BumChums In2cooler Air Brief

REVIEW: BumChums In2cooler Air Brief

Review and Photo Gallery! The BumChums in2cooler Air is a satisfying, sexy pair of briefs. As an addition to an already-stocked underwear drawer, the In2cooler Air would stand out. It’s not as versatile as some other kinds of designer underwear are, meaning that it would stay in the drawer until you had specific use for it. On those days, however, it would shine.

MODEL TALK: Fernando Sanchez

MODEL TALK: Fernando Sanchez

We know you were wondering who that model is in the Mundo Unico COLORS photos — we were too! Mundo Unico graciously put us in touch with Fernando Sanchez, who told us a little about himself.

Mundo Unico Shows Its COLORS

Mundo Unico Shows Its COLORS

Just in time for spring, Colombian brand Mundo Unico is releasing their first new line of 2012, and it looks like it’s going to make quite the impression. COLORS is a kaleidoscope of 47(!) different styles, patterns and colors.

2(x)ist Brite Shines

2(x)ist Brite Shines

2(x)ist’s new Brite line has only been out for a month, and it’s already outshining the competition. Inspired by the news tickers at the bottom of your TV screen or Times Square’s lights, 2(x)ist has made a range of stylish briefs and trunks with a brilliant touch: tiny silicone printed dots circumvent the waistband and make up the 2(x)ist logo.

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