Hot on the heels of McKillop U/W’s limited-edition Sweater Jock, the Vancouver-based brand is releasing another limited-edition jock with an unexpected fabrication: denim!

A “Rally Against Saggin” will be held in Columbia, SC this Saturday in an effort to convince teens that they ought to pull their pants up.

Get Underwear News: We highlighted some brands that have gone green and are now offering eco-friendly underwear, but if you haven’t made the switch by now there’s probably not much more we can say. Or maybe you just need a little more green guidance. So, because pictures are worth a thousand words, we present to you the best options for eco-friendly [...]

Get Underwear News: Here’s a shot of actor James Franco sporting some unfortunate cornrows, an unfortunate grill, an unfortunate goatee, unfortunate tats and an unfortunate necklace. Jeez, about the only thing that doesn’t make us regret we ever saw this is his fine choice of underwear: that’s a Calvin Klein CK One Cotton Neon Graffiti waistband (in blue) sticking up [...]

Freedom Reigns, an ultra premium brand of mens underwear “100% made in The United States,” according to its website, has released its new Spring 2012 offerings, which should just now be hitting the shelves.

Swiss brand Diego Barberi was created, according to the story cooked up by their marketing department, when four young, drunk Swiss men during an après-ski in St. Moritz heard the name of “the well known local top dog,” of that resort town, whose sonorous name compelled them to start an underwear brand.

Rufskin, one of the hottest underwear brands around, just opened a flagship storefront in Manhattan’s Chelsea neighborhood. Read about it here and check out some photos from their just launched store here. We’ve thrown in some Rufskin photographs, too. Enjoy!

Hennes & Mauritz, the Swedish retailer behind H&M, announced that despite a 5% growth in first-quarter profits, their margin was down, an result which they attributed to high prices of cotton, among other reasons.

If you want to make the switch to bamboo viscose, this is the pair that will convince you. Soleone’s relatively quiet design and relaxed fit makes it a strong contender for wear in most situations, and the added natural benefits of bamboo help seal the deal.

In the men’s underwear industry, real style innovations are few and far between. That’s why, when the JockBrief first showed up in Baskit’s 2009 collection, it was literally snapped up immediately. People could tell that it was destined to join the exalted ranks of the standard cuts, alongside the jockstrap, the trunk and the boxer brief.

William Levy, a Cuban-born contestant on the popular television show Dancing with the Stars, modeled N2N’s racy bodywear back in 2004. Levy may have been a lowly underwear model back in 2004, but in Latin America he’s an enormous telenovelastar. “He’s a huge phenomenon in Latin America,” says Levy’s manager, Gladys Gonzalez. “He’s their Brad Pitt.”

Schiesser, the 137-year-old German underwear manufacturer, should be ready for a stock market flotation by June, Reuters reported Wednesday. “We are in full preparation for a listing in the second quarter,” said Volker Grub, a member of the Schiesser supervisory board.

On Monday, Bush frontman and hubby to Gwen Stefani Gavin Rossdale was led away in handcuffs wearing nothing but a silk robe, socks and his patterned boxer shorts.

A strong new challenger in the athletic wear market. Adidas already expertly makes your shoes, socks and shorts already, so it doesn’t come as a surprise that this would be a sector of the underwear industry that they’d move into.

Don’t look now, Australia, but you might have a competitor as a men’s underwear hotspot. Vancouver, BC, is starting to grow a whole clutch of fascinating new brands — and it’s not exactly clear why. The air? The mountains? The robust city planning? The decriminalized drugs? In any case, we’ve compiled and spoken with a handful of the Vancouverite brands for you – take a look!