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According to a January 4th press release, Kenneth Cole Productions has announced a licensing agreement with Delta Galil Industries, Ltd., an internationally famous manufacturer and distributer of underwear and intimates.
Men’s and women’s underwear, loungewear and hosiery under both the “Kenneth Cole New York” and “Kenneth Cole Reaction” labels will be developed, produced and distributed by Delta Galil.
The arrangement will aid Kenneth Cole Productions in global expansion efforts, and comes just months after a licensing agreement was reached with Reliance Brands Ltd. enabling Kenneth Cole to open stores in India.
“This arrangement is another step in our overall strategy to become a leading dual gender global lifestyle brand.” said Paul Blum, CEO of Kenneth Cole Productions.
Kenneth Cole’s current licensing partner, Esportia International, Inc. will continue to move product during the transition in order to ensure continuity of deliveries between existing accounts.
Although a Kenneth Cole spokesperson declined to comment on the move from Esportia to Delta Galil, Blum stated “Esportia has been a great partner over the years and we thank them for their contributions.”
Some of the collections will be launched as early as fall 2012 and will be distributed at Kenneth Cole New York retail stores and select department and specialty stores worldwide.
Source: Kenneth Cole Productions, Inc.