First Look at David Beckham’s H&M Bodywear Campaign

H&M announced in July that it was teaming up with global icon and soccer superstar David Beckham to make his Bodywear range for men available through a long-term partnership.  The Swedish high-street retailer has finally unveiled the collection that consists of 9 products, designed by Beckham’s design team, and advertising images shot by Alasdair McLellan. […]

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Caine Eckstein New Face of Grundies

Australian online men’s underwear company Grundies has signed ironman Caine Eckstein to be the face of their brand.  Grundies CEO Tony Vass labeled the three year partnership, “a perfect fit.”  “Caine is one of Australia’s most outstanding endurance athletes and captures the epitome of the Australian male,” says Vass.  And after doing some googling ourselves, […]

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