The Athlete Underwear Connection

Maybe you’ve seen the Hanes ads starring Michael Jordan lately… the ones where the famed basketball player espouses the virtues of the brands new Tagless briefs. If you haven’t, you’ve no doubt seen the countless other ads featuring famous athletes sponsoring their favorite undies over the years. One wonders, why the prominence of athletes in underwear advertising?

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Carlos Tevez Bodywear for H&M?

[youtube http://www.youtube.com/watch?v=TK8lxWPtq9Q&w=630&h=315] Was this Argentine soccer player going to be the face and body of H&M’s newest underwear collection? If so, getting Beckham was a close shave! The French sport sketch comedy group Les Pronostikers have made a parody video of David Beckham’s Superbowl debut.  The video stars Carlos Tevéz, an 28-year old Argentinian striker for […] Read More

David Beckham: Emporio Armani (then), H&M (now)

With all the hoopla surrounding David Beckham’s Bodyware line for H&M and the excitement leading up to his Super Bowl commercial, it’s easy to forget that David Beckham is no stranger at all to the underwear industry. Beckham and his wife, Victoria Beckham (Posh Spice) have modeled in a number of successful underwear campaigns for […]

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Beckham Sleeps in Boxer Briefs, Plays in Briefs..

David Beckham sat down with The Telegraph UK over the weekend to open up about his forthcoming H&M line, his daughter Harper, and why he prefers briefs during the day and boxer briefs at night: ‘Briefs… are what I mostly wear. When playing, definitely.’ Boxer short-wise, he confesses admiration for those that Mark ‘Marky Mark’ […]

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More About David Beckham Bodywear for H&M

International icon David Beckham teamed with H&M to make the David Beckham Bodywear for H&M range available to millions of fans globally. This long-term partnership allows Beckham to produce and exclusively sell his men’s underwear collection to 1,800 H&M stores in 40 countries worldwide. The David Beckham Underwear line launched to coincide with Valentine’s Day 2012.

Designed by Beckham’s in-house team, the David Beckham Underwear line focuses on fit, function, comfort, longevity and design to present a range of new classics. The collection provides quality products positioned to set a new standard in men’s underwear for the 21st century. The collection avoids overt branding and features minimal waistband designs.

The David Beckham Bodywear for H&M collection presents key products that will form the core of the line. The collection, available in black, white and grey, includes:

  • Woven Boxers
  • Boxer Briefs
  • Briefs
  • Trunks
  • Long Johns
  • Pajama Pants
  • T-Shirts
  • Tank Tops

Made from 95% cotton and 5% elastane, Beckham Underwear is offered individually or as a 3-pack. The collection will develop seasonally with new colors, styles, fabrics and patterns.

“Working with a team has always been a key part of my life and I found that to be the same when developing this range,” Beckham, said in a statement. “Collectively with my design team, we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to. I always want to challenge myself and this was such a rewarding experience for me. I’m very happy with the end result.”

David Beckham Underwear Ads show the famed soccer player in a series of classic, black and white photos, showing David Beckham in his underwear.