C-IN2 Helps You Get Filthy

C-IN2’s hotly-anticipated new collection Filthy is about to hit the shelves, and trust us, it’s something you shouldn’t hesitate to get dirty in. Combining the trends of distressed and faded fabrics with a sort of monochromatic tie-dye, Filthy looks like you picked it up off the floor of the boiler room of an oil rig–in […]

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EXPERT OPINION: Innovation in Fabric

Here, in Part Two of a series that will highlight impressive innovations in the men’s underwear industry, we present three fabric technologies that are bound to greatly influence men’s underwear.  Missed Part One?  Check it out by clicking here. Hyper Advanced Wicking Fabric from C-in2 TransDry, an innovative moisture-wicking technology will be introduced in C-in2’s […]

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REVIEW: C-IN2 Zen Slider Brief

The Collection: NAME: Zen BOTTOMS:  Street Jock, Slider, Active Sport, Punt, Army TOPS:  Strong Arm Vee, Tank, Crew COLORS:  Hint of Purple, Detergent, Simply Navy, Zippy Orange, Black, White, Red The Man: BUILD:  Slim WAIST:  32 SIZE WORN: Medium COLOR WORN: Detergent with brown and silver accents The Basics: STYLE:  Brief RISE:  Low Rise ATTRIBUTES:  […]

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EXCLUSIVE: C-IN2 To Update Zen Collection

Are you a fan of the C-IN2 Zen collection? The underwear company has a replenishment delivery hitting stores within the next two weeks with some updates to the design and construction of the line. This will be the second update to the collection since the brand removed the trophy shelf and added some cotton to […]

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EXCLUSIVE: C-IN2 New Pop Colors and Pop Stripes

We met with Gregory Sovell, Creative Director and Founder of C-IN2, for a glimpse into their latest collection. Pop Colors Pop Stripes, is heavy in blue, green and gray, and is being delivered to stores this week.  The line has some very exciting departures from traditional C-IN2 underwear. The line is more simplified with lighter accents, […]

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Parole Video from C-IN2

[youtube http://www.youtube.com/watch?v=MrAjlxIgrvY&w=630&h=315] C-IN2 turns up the heat with this video. Filmed in July in a trailer park, this video shows off Sovell’s sexy underwear brand on very sexy models in the sweltering summer heat. We like the dirty, rough theme – something that is hard to do with underwear marketing. The story line leaves the […] Read More

More About C-IN2

C-IN2 (pronounced: “see in 2”) is a men’s underwear brand founded in 2005 and headed by Gregory Sovell, former creator of 2(X)IST. C-IN2 Underwear’s mission is to continue the evolution of the best underwear on the market today.

In recent years, C-IN2 Underwear has become recognized for its sexy underwear collection that features striking colors and a wide variety of styles. These styles include: low-rise briefs, boxers, boxer briefs, trunks, thongs, jockstraps, crew neck T-shirts, V-neck T-shirts, tank tops, sleeveless T-shirts and long johns.

Since its inception, C-IN2 Underwear has introduced breakthrough “technologies” to its designs. If you know that you’re a “grower” or a “shower,” C-IN2 Underwear makes a pouch size to accommodate different sizes and shapes of the male anatomy in the Personal Fit Factor collection. C-IN2 Underwear also creates innovative fabrics such as the Grip range, which features a high performance moisture transport that transfers perspiration from the inside to the outside of the garment.

Each season, C-IN2 Underwear updates its collections with the most fashionable colors and color combinations. The brand’s collections include:

  • Pop Colors and Stripes
  • Zen
  • Grip
  • Hand Me Down
  • Filthy
  • Prime

In 2010, the brand was acquired by a new entity, C-IN2 Clothing Company Inc., based in Montreal, Canada. Sovell continues as creative director. The venture allows the brand to expand into new categories and product lines.