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Bjorn Borg updates its 1-pack and 2-pack of boxer briefs with a Japanese-inspired print. Currently available, the Poji boxer briefs are offered in three colors: black, rose red and clematis blue.Read More
Bjorn Borg updates its 1-pack and 2-pack of boxer briefs with a cosmic-inspired print. Currently available, the Invasion boxer briefs are offered in five colors: black iris, dark slate, palace blue, purple wine and black.Read More
Bjorn Borg mens underwear updates its 1-pack and 2-pack of boxer briefs with a digital-inspired print, Cyber Garden. Currently available, the boxer briefs are also offered in palace blue, purple wine and black colors.Read More
Bjorn Borg mens underwear updates its 2-pack of boxer briefs with a digital-inspired print, titled Spacecraft Interior. Currently available, the boxer briefs are offered in nautical blue, purple wine and grey monument colors.Read More
In honor of the fairer (and whole hell of a lot fiercer) sex, we’ve collected the hottest photos of men and women in their underwear together from seasons past.
by Danny Schmittler Björn Borg, Calvin Klein Underwear, Diesel, Dolce & Gabbana, Emporio Armani, Entertainment, Ginch Gonch, Jake Joseph, MossimoRead More
Björn Borg Glow in the Dark Short Shorts, have a lot going on. With a lime green band with raised rubber Björn Borg logo, and with neon print lightbulbs all over the boxer-briefs, this underwear is anything but understated.Read More
The Björn Borg Sunrise Stripe Short Shorts are a solid, reliable, pair of underwear. They’re nice for lounging around in, and will last the test of time. There are a few missteps along the way, but in the end, they’re still a safe bet.Read More
Björn Borg, the Swedish underwear and clothing retailer, will launch in China the second half 0f 2012 with an aim of positioning the brand among the growing number of fashion-conscious young people in the country. The new business will team with an experience retail partner in China, forming a new company with Björn Borg as […]Read More
Swedish underwear brand Bjorn Borg is giving away a week’s worth of free underwear at the Selfridges department store on Oxford Street in the UK this weekend. They’re also giving away a pair of socks for every purchase. And, most importantly, every half hour on the hour, men dressed in nothing but Bjorn Borg underwear […]Read More
More About Bjorn Borg Underwear
If you’re looking for a totally awesome mashup of men’s athletic underwear and incomparable style, Bjorn Borg underwear is the brand for you! Inspired by the success of the tennis player of the same name during the late 1970’s, Bjorn Borg underwear has become one of the most popular men’s designer and athletic underwear in Sweden, and across Europe and internationally as well.
The success of the Bjorn Borg underwear comes hand in hand with the fame of the brand’s entire clothing line, though it’s mostly men’s athletic underwear that’s “proving to be the star of the team.” Bjorn Borg innovates with their underwear, and continues to push the envelope with new products that break away from traditional underwear design. Their designs boast vital improvements in support and comfortability with simple, clever changes, such as slightly more snug and stretchable fabrics, fly-free pouches and less obtrusive waistbands.
As athlete-oriented as the brand may be, Bjorn Borg’s stylish designs and vibrant color palettes also make it a leader in men’s designer underwear. The brand believes there’s something to be said for underwear that can help you get the job done, but especially for underwear that can make you look good doing it! When it comes down to it, Bjorn Borg underwear rocks the men’s fashion and underwear industry with the strength of the backhand swing of the tennis player, Bjorn Borg himself.