EXCLUSIVE: The Origin of the JockBrief

In the men’s underwear industry, real style innovations are few and far between. That’s why, when the JockBrief first showed up in Baskit’s 2009 collection, it was literally snapped up immediately. People could tell that it was destined to join the exalted ranks of the standard cuts, alongside the jockstrap, the trunk and the boxer brief.

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EXPERT COLLECTION: St. Patrick’s Day Survival Guide

Half the fun of St. Patrick’s Day is appearing not to wear any green, but whipping out a green waistband from beneath your pants when the pinching hordes approach. Right? This St. Patrick’s Day, make a cheeky choice for your anti-pinch apparel – try some green underwear! 54.4 % of consumers surveyed for the National Retail […]

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More about Baskit Underwear

Baskit is known for its wonderfully fashionable, totally comfortable, and high-quality made underwear and swimwear, as well as redefining style. Founded in 1999, Baskit has always been committed to “catering to the everyday needs of stylish men.” The international brand brings style to the table in a multitude of way underneath the pants, and in many different styles. Baskit briefs, trunks, boxers and the Baskit jock are only a few of the many options provided by the brand.

Baskit mens underwear, however, always pairs its style with amazing comfortability, as well as functionality. While many brands can say they know what a man needs to look good, Baskit underwear would never sacrifice fit and feel to reach style; they fit it all in one. Made with only the most premium fabrics and materials, any collection of Baskit underwear provides the support needed to enjoy your lifestyle fully – “from office to gym to a night out on the town.”

Baskit is also known for its men’s swimwear released in 2008, as well as revolutionizing the underwear industry with the creation of their awesome “Jock Brief,” which many brands have tried to imitate. Many have tried and will continue to try imitating Baskit’s awesome underwear, but that just comes with the territory when you’re such a top-notch and stylish brand!