GOOD CAUSE: Cupid’s Undie Run

If you’re looking for a respectable way to show off your nicest pair of underwear this Valentine’s Day, train your arrow on Cupid’s Undie Run, a charity event held the Saturday before Valentine’s Day in six major cities across the country including New York, Seattle and Atlanta. The run is more or less a mile […]

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Bruno Banani: Fact or Fiction

German newspaper Der Spiegel broke a story last week that has athletes, marketing professionals, and underwear experts the world over scratching their luge helmets. Bruno Banani, who bears the same name as the German underwear company Bruno Banani, seemed to be the star of a real-life fairy tale. In a plot that could have only been […]

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EXCLUSIVE BRAND PROFILE: jake joseph

Austin, Texas based underwear brand, jake joseph, was founded in 2008 by Jake Joseph. The brand infuses “a modern approach to classic garments,” Joseph told The Underwear Expert, and has a simple mission: “to create loyalists.” Since 2008, jake joseph underwear has released only two lines with minimal updates, but the brand is already sold in […]

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What Lies Beneath

Carin King, one of Europe’s foremost style consultants, wrote an excellent article on men’s underwear for The Huffington Post UK this Wednesday, January 25. She delves into the underdog status of men’s underwear and offers her advice on how to keep your underwear drawer classy. “They have helped make stars and history, formed political fashions and pharaohs’ […]

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Beckham Sleeps in Boxer Briefs, Plays in Briefs..

David Beckham sat down with The Telegraph UK over the weekend to open up about his forthcoming H&M line, his daughter Harper, and why he prefers briefs during the day and boxer briefs at night: ‘Briefs… are what I mostly wear. When playing, definitely.’ Boxer short-wise, he confesses admiration for those that Mark ‘Marky Mark’ […]

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Man Behind The Brand: Dan Murray of Sly Underwear

Embodying Australia’s flamboyant and progressive youth culture, Dan Murray’s Sly underwear has fast become one of the most well-known Australian underwear brands.  In less than 12 months, Sly’s account base has grown to include over 250 retailers on four continents.  The allure of the brand lies in its colorful energy, and the success of the […]

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Underwear Translations Around the World

Did you know there are over 60 ways to say underwear?  With the help of the interwebs and our friends across the world, we’ve collected every translation of our favorite piece of apparel we could get our hands on.  You never know,  these translations could come in handy when you need to impress a foreign […]

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Kenneth Cole Enters Licensing Agreement With Delta Galil for Men’s & Women’s Underwear

According to a January 4th press release, Kenneth Cole Productions has announced a licensing agreement with Delta Galil Industries, Ltd., an internationally famous manufacturer and distributer of underwear and intimates. Men’s and women’s underwear, loungewear and hosiery under both the “Kenneth Cole New York” and “Kenneth Cole Reaction” labels will be developed, produced and distributed by Delta Galil. […]

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Warnaco Rating Upgraded; Shares Gain More Than 5%

Gaining more than 5 percent on Wednesday in the U.S. stock market, Warnaco’s rating has been upgraded from “underweight” to “equal-weight,” with fourth-quarter margins likely to be better than expected. Morgan Stanley’s Joseph Parkhill said that Warnaco, which designs, sources, markets, licenses and distributes a wide range of intimate apparel, sportswear and swimwear worldwide including Calvin Klein, Speedo […]

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Schiesser Going Public

According to Reuters: German underwear maker Schiesser is preparing a prospectus for an initial public offering (IPO) and hopes to float in the European spring, Die Welt reported, citing a company spokeswoman. Schiesser in April pushed back its IPO plans to 2012. Photo: Courtesy Photo              

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First Look at David Beckham’s H&M Bodywear Campaign

H&M announced in July that it was teaming up with global icon and soccer superstar David Beckham to make his Bodywear range for men available through a long-term partnership.  The Swedish high-street retailer has finally unveiled the collection that consists of 9 products, designed by Beckham’s design team, and advertising images shot by Alasdair McLellan. […]

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