Brands / Impetus

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Impetus Underwear

Where expert craftsmanship and pursuit for quality makes for the perfect fit.

When it comes to underwear, some brands claim that they’re the best, but a lot of them don’t meet the expectation. Impetus is a different story. From its use of high-quality cotton blends to a strong eye for detail, Impetus underwear is known across the world to be a perfect everyday staple.

Each pair of Impetus underwear embodies the concept of quality. With designs inspired by classic men’s underwear and slight adjustments in its choice of prints and colors, Impetus creates a look that’s subtle and collected. As one of Europe’s most vertically-integrated businesses, buying Impetus doesn’t just mean you’re buying great fitting underwear – it also means you’re contributing to a business that’s both environmentally sustainable and ethical.

If you’re looking for a boxer brief that won’t bunch in the leg, or a jockstrap that’s supportive without being uncomfortable, Impetus underwear will not disappoint. And with the I by Impetus range exclusively available at Underwear Expert — a collection that our team used more than two decades worth of experience to help create— Impetus underwear is curated for comfort, leaving you to think about the more important things in life.