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German underwear designer Nils Bohner as a lot to say about the men’s underwear industry. He not only offers insight into the design inspiration for his brand, but discusses copy-cat designs, underwear tastes in various countries, and how the industry has changed since 1997.Read More
The White Briefs is a beacon of light in an industry otherwise dominated by mass production and often less than desirable cuts, fabrics and designs: definitely not your average underwear brand.Read More
boyRio, which since 2007 has channeled the cut and colors of Brazilian swimwear, is beginning their foray into men’s underwear. We look at their Brazilian inspiration, and what sets the brand apart in an exclusive interview with Founder David Laing.Read More
Pop quiz: What brand introduced the boxer short to the UK in the 1950s? What brand made the famous Riviera polo that was worn by Daniel Craig in the James Bond film ‘Casino Royale’? What brand is the second biggest selling men’s underwear brand at the Selfridges department chain throughout the UK (second to Calvin Klein)? Pencils down. The answer, after the jump.Read More
Australian, alternative and very artistic underwear brand Artillery has started making a name for itself by pairing with indie artists to produce edgy designs. The company sets itself apart with unique one-of-a-kind looks that promise to inspire and draw attention, both on and off.Read More
Bluebuck is made for a specific type of man. More specifically, men who love being men. You know, the kind of men who climb mountains, chop down trees, or swim in rivers. Find out why and then see exactly the type of man they make their underwear for in a photo gallery of their rugged model in the Scottish countryside.Read More
We got in touch with the brand Jack Adams to find out exactly who they are and evaluate the successes they’ve seen by placing jockstraps at the center of their business model. It turns out, going all jock was a masterful business move–the company has seen increased profits upwards of 100%.Read More
The Underwear Expert was offered exclusive behind the scenes access to the C-in2 Grip photo shoot. The model: Daniel Garofali, the photographer: Rick Day, the setting: a gymnast’s private, hazy lair. What more could you ask for?Read More
Nasty Pig, a masculine sportswear line with an unabashed fetish edge to it, is in its 18th year of existence. That means the high school boys who sometimes come into their retail store on 19th street in New York City might be younger than the brand itself. Quite an achievement, then, for this unique brand to have stayed true to itself for so long.Read More
Underwear Talk from the Industry’s Best
The Underwear Expert‘s Shop Talk is loaded with underwear talk and opinions from all of the movers and shakers in the men’s underwear industry. Shop Talk is also your gateway to new brands and often includes exclusive conversations and commentary with creators, founders and designers. The men’s underwear articles found in this section come directly from the people who make the magic (and probably the underwear you’re wearing right now).
In Shop Talk, you’ll find underwear talk about:
- Brand history.
- New innovations.
- Design inspirations.
- New campaigns.
- Marketing photos.
- Industry trends.
- Consumer outreach.
- …and more
Contributions to this section come from all over the world, too, keeping you right on top of global underwear talk in this exciting industry. We speak with brand’s about trends and popular designs in different countries and differences in underwear marketing around the world. In addition to industry opinions and commentary, we invite every viewer to contribute to our underwear talk by commenting on the articles and asking questions. Adding your two cents to the underwear talk dialogue helps us and the brands know how our readers feel about the goings on in the men’s underwear industry.
Want some underwear talk that we haven’t featured yet? Let us know who you want to hear from, what you want to know, and we’ll get you the talk you need!